Dubai FDI enables global digital consultancy SoftServe open ...| MENAFN.COM

Tuesday, 18 January 2022 01:07 GMT

Dubai FDI enables global digital consultancy SoftServe open regional headquarters in Dubai

(MENAFN- dubaided) Dubai, 28 November 2021: The Dubai Investment Development Agency (Dubai FDI) has supported and enabled SoftServe, a global digital consultancy that has been serving customers in the region since 2018, to open its regional headquarters in Dubai. SoftServe implements IT solutions across the value chain in the healthcare, retail, energy, and financial services sectors to power the digital economy.

SoftServe’s office in Dubai Internet City, the purpose-built innovation and technology hub of the region, will offer customers a full range of services, from advisory and consulting to onsite project management, implementation, and ongoing support. The company will use the new headquarters to accelerate its growth in the region, driven by the ongoing digital transformation.

Dubai’s growing reputation as a leading centre for research and development in emerging industries and its focus on welcoming new technologies was a key factor in SoftServe’s choice of the city as its Middle East base. The ongoing digital transformation of government and private sector services in the UAE and across the region, coupled with the proactive digital measures instituted to minimize the COVID-19 pandemic’s impact on lives and livelihoods and accelerate economic recovery, has made it even more attractive for businesses to set up in Dubai. The city continues to demonstrate healthy post-pandemic economic recovery, supported by the ongoing success of Expo 2020 Dubai.

Ibrahim Ahli, Director of the Investment Promotion Division at Dubai FDI, said: “Dubai’s vibrant digital economy, which powers all sectors, continues to attract global giants, international companies, and home-grown startups. Dubai has developed a strategy to enhance the digital business environment by supporting the development of digital companies and attracting leading companies in the sector to Dubai. The opening of SoftServe’s Dubai office to address the needs of its growing customer base is a testimony to the effectiveness of Dubai’s strategic direction. We will continue to address the specific needs of our business partners to ensure Dubai’s place among world’s leading hubs of the digital economy.”

Recently, Dubai launched a one-billion-dirham ‘Dubai Future District Fund’ to support the emirate’s digital economy and status as an exceptionally competitive and integrated investment environment. Instituted in line with the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister and Ruler of Dubai, to establish 1,000 tech companies in the next five years, the Fund aims to attract startups that leverage emerging technologies, such as AI, cybersecurity, blockchain, data analytics, software-as-a-service (SaaS)/platform-as-a-service (PaaS), cloud solutions, 5G, IoT, augmented reality and robotics, to develop innovative solutions for future local, regional and global challenges.

SoftServe, which has strategic partnerships with Amazon, Google Cloud, Microsoft, Salesforce, and VMWare, specializes in artificial intelligence (AI) and machine learning (ML), Big Data and analytics, Cloud and DevOps, engineering services, experience design, cybersecurity, innovation and experience platforms, extended reality (XR) and the Internet of Things (IoT). It serves industries as varied as healthcare and life sciences, financial services, oil and gas, media and entertainment, and manufacturing.

Volodymyr Semenyshyn, Executive Vice President EMEA at SoftServe, said: “We are excited to bring our expertise to meet the growing demand for software development and digital transformation in the Middle East. As we look ahead to building long-term and sustainable relationships while providing the latest technological solutions and services, our local presence is an evolutionary step in developing key markets in this region. Our Dubai office will develop our enterprise customer relationships with innovations around AI, machine learning, cloud, and digital banking solutions.”

Driven by the accelerated adoption of digitalization and the heightened demand for contactless solutions and cloud services, direct investments in digital transformation worldwide are expected to reach USD 6.8 trillion between 2020 and 2023, and 65% of the global GDP is set to be digitalised by 2022, according to the International Data Corporation (IDC). There are 90 investment funds and 12 business incubators in the UAE’s digital sector and the total value of startups in the UAE is estimated to be AED 90 billion (USD 408 million), according to the latest statistics.


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