(MENAFN- NewsBytes) Kartik Aaryan took on a role like never before in Ram Madhvani's thriller Dhamaka. Tailor-made for Netflix , the time-ticking Hindi movie premiered on November 19, garnering a handsome rating on IMDb (Internet Movie Database). Now, data from the streamer shows that the film has soared in terms of global viewership too. It was apparently the fifth most-watched non-English film on the platform this week!
Significance Why does this story matter?
With OTT content establishing itself as a mainstream source of entertainment in the country in the past two years, Netflix has strong competition from other streamers. In this situation, the digital giant had high hopes pinned on Dhamaka. Reportedly, the only Hindi feature-film premiere that brought in formidable viewership for Netflix this year was Kriti Sanon 's Mimi . Thus, there was a lot at stake.
Data People spent 4.2 million hours watching 'Dhamaka' this week
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