Thursday, 09 December 2021 04:07 GMT

12 Tools You Need for Marketing a Small Business

(MENAFN- Alexsoft LLC)

Building and executing an effective marketing strategy is crucial for business success. No matter how perfect your product or service is, if people do not know about it, they cannot buy it. Luckily, plenty of free or affordable tools and applications can help with different marketing tasks.

Nowadays, many small business owners are students. It is reasonable as college is a good time to try things out. It also allows accessing many resources, like expert advice, databases, and a huge audience of peers as potential customers. But the main issue a lot of student entrepreneurs deal with is lack of time.

College life is notorious for all-nighters and constant sleep deprivation. It has to do with an overloaded academic curriculum. Understandably, it is challenging to find time for building a marketing strategy when one is busy writing endless essays and case studies.

But there is a way out of this, and it is professional writing help. If you are wondering, “Could I pay someone to write my paper urgently?” The answer is yes. WritePaper experts can easily nail any type of college assignment, whether an essay or term paper. And they’ll do it fast, so one doesn’t have to worry about deadlines.

Another way to get more free time is to automate lots of marketing tasks for your small business. And here come the top picks for that. Remember that these are tools for small businesses, so there will be no expensive all-in-one suits a large company can afford.

Google Analytics

Surprisingly, one of the best analytical tools out there is completely free. Overall, Google offers a variety of apps for all kinds of tasks and insights. Google Analytics is a must-have to know all about your audience and website performance. The only downside is that it takes some time to learn how to interpret the data correctly.

It shows activity, engagement, SEO performance, demographics, traffic channels, and many more.

Google Alerts

This is a simple yet necessary tool that alerts one anytime the brand name is mentioned online. One can set competitors’ names too to be ahead of the game. It is easy to see how people engage with the brand and content online.

Google Optimize

The next one in the range of free yet effective Google tools is Optimize. Its main focus is conversion rate optimization. Conversions stand for desired actions you want users to perform. It can buy a purchase, subscription, or share. This tool uses data to make number-based decisions on conversion strategy. The main features are:

  •  Various types of tests for a website, including A/B, multivariate, and redirect.
  • Optimization of content for each audience group or niche;
  • Custom landing pages for paid advertising (Google or Facebook Ads) for increased conversions.

Google Keyword Planner

At its core, this app was designed for building paid advertising campaigns. But it is extremely effective for evaluating keywords and traffic levels concerned. One can define what keyword to aim for based on what people are looking for.

Keywords Everywhere

There are plenty of keyword-research solutions. This one is great, and it only requires a one-time purchase for the price of $10. It shows data on:

  • Search volume;
  • Competition for keywords;
  • Keywords suggestions.


Email marketing is still going strong and shows great results. This app is a great helper for that. It has several subscription options and a free plan for businesses with under 2,000 subscribers. So, if you are only starting, it can be a perfect choice.

It is very easy to use and has email templates ready. But the automation features are somewhat limited, which is to be expected.


If you want to know how exactly users interact with your website, this is an amazing solution. And it is free for beginners. One will have to pay only after the traffic increases.

This software is installed in the backend of the site and shows heatmaps, recorded user sessions, and pop-up feedback.


Those who want to have several features in one will appreciate SumoMe. It starts for free, but the best functionality is paid (plans go up to $100 per month).

It does several things:

  • Helps to build an email list of customers and subscribers;
  • Shows heatmaps to illustrate how people use the site;
  • Present content engagement stats;
  • Adds social media sharing tools to the pages.


It is an efficient tool for social media content management. You can post from one place to all the brand accounts, which saves a lot of time. And there is a post-scheduling option. It is easy to set all the posts for a week, and do not worry that you’ll forget something.

It is free for one user and 3 platforms with 10 posts per day. This is often just enough for small businesses. But there are also paid plans if you need more channels or posts.


This is another social media posts scheduling software. But it works seamlessly with WordPress sites. One can plan everything from WordPress. You can also create an advanced editorial calendar there. It costs $29 per user monthly.


This one might seem costly with a $79/month subscription. But the price is only fair when you consider all the content optimization features available. With MarketMuse you can:

  • Analyze how the page ranks for a specific keyword;
  • Competitors posts topics;
  • Learn how to score higher for keywords with topical depth;
  • Find out what themes to add to get a higher rank than competitors;
  • Generate keywords and content questions for future articles.

Headline Analyzer

This is a simple and free tool to evaluate the headline’s effectiveness. After all, it is one of the main points of consideration when users decide to click or not. You can experiment with different formats and keywords to learn what works best.

In Summary

Every business does its marketing differently. Some invest in all-in-one suits, but it is often not available for small businesses. These 12 tools will get the majority of marketing tasks covered. However, there are many more excellent software apps out there. It is simply impossible to mention everything. Yet, this list is a perfect starting point.


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