Malaysia to Spearhead and Drive the Halal Economy at the Wor...| MENAFN.COM

Thursday, 20 January 2022 08:38 GMT

Malaysia to Spearhead and Drive the Halal Economy at the World Expo 2020 – Halal Cluster Week

(MENAFN- A Communications) The Halal Development Corporation Berhad (HDC) and the Malaysia External Trade and Development Corporation (MATRADE) are set to host the Halal Cluster Week from 14 - 20 November 2021 at the Malaysia Pavilion, in conjunction with the ongoing World Expo 2020 Dubai in United Arab Emirates (UAE).

Organisers HDC and MATRADE, both agencies under the Malaysian Ministry of International Trade and Industry (MITI), will be using the Halal Cluster Week to showcase the country’s extensive capabilities in managing a global halal ecosystem and simultaneously, attract global players to use Malaysia as a viable hub for the production of halal products and services.

At the Halal Cluster Week, HDC will be organising daily thought leadership and pocket talks sessions, networking engagements and business meeting sessions throughout the five-day business mission to drive investor interest, raise awareness and initiate potential partnerships and collaborations.

“The Halal Cluster Week in Dubai is an opportunity for us to increase global awareness of Malaysia’s capabilities in halal production and promotion, be it for halal funding with Islamic finance, or for halal integrity and traceability in the logistic industry which is today one of the key sectors that is ripe for further development and investment,” said HDC’s CEO Hairol Ariffein Sahari, during the launch of Halal Cluster Week.

MATRADE will be organizing business matching sessions via the Export Acceleration Mission (EAM) on Digital Halal Ecosystem, where a total of 19 Small and Medium Enterprises (SMEs) from Malaysia will be physically showcasing and offering various halal products and services for the global marketplace.

According to MATRADE’s Deputy CEO, Sharimahton Mat Saleh “The Export Acceleration Mission (EAM) is a great platform to position Malaysian companies to the world and at the same time paved the way for exporters to discover the vast business opportunities in West Asia. In addition, the Malaysian delegates will also get first-hand information from the relevant authorities in the UAE during the trade mission.” She added “In 2020, The United Arab Emirates (UAE) was Malaysia’s largest trading partner within West Asia region boasting RM20.65 billion worth of products such as Electrical & Electronic (E&E), Jewellery, Machinery, equipment and parts, Petroleum Products and Manufactures of Metal.”

Aside from the 19 companies physically brought in, MATRADE is also continuously promoting Malaysian Halal products and services through MIHAS virtual exhibition which happens concurrently until 31 December 2021 and participated by 500 exhibitors.

HDC will be showcasing its recently launched Halal Integrated Platform (HIP) by bringing 100 companies virtually, via its Digital Augmented Reality Showcase of Halal Malaysia (DASH) platform, enabling local Halal SMEs to showcase their products and services interactively via Augmented Reality (AR) in 2D, 3D and video formats seamlessly worldwide.

HDC will also be announcing several international collaborations throughout the week, including a Memorandum of Understanding (MoU) between HDC and the Chartered Institute Logistics and Transport (CILT) International, which will culminate in the development of the Halal Supply Chain Management System (HSCMS).

The exchange ceremony of the MoU was held during the launch and HDC was represented by its Chief Executive Officer, Mr. Hairol Ariffein Sahari and CILT by The Hon. Dato’ Hj. Muhammad Muhiyuddin Bin Abdullah, President of the Chartered Malaysia Institute Of Logistics & Transport, CMILT.

“The comprehensive HSCMS will cover both system and module developments, as well as halal training programmes to 36 CILT country offices worldwide, as well as the development of halal talent and experts. We are expecting a significant increase in Halal trade within the logistic industry with this partnership,” added Hairol.

The CILT International, through the CILT Malaysia, identified HDC as a stepping stone to embark on Halal businesses and to elevate the talents, to increase the Halal trade and investment for the enabler framework for the Halal supply chain.

Malaysia’s overall participation in the world expo is led by The Ministry of Science, Technology and Innovation (MOSTI) with Malaysian Green Technology and Climate Change Corporation (MGTC) as the implementing agency. Malaysia is one of the 192 countries and organisations participating in Expo 2020 Dubai, which is on-going from 1 October 2021 to 31 March 2022.


A Communications

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