(MENAFN- The Peninsula) Doha: Qatar is a welcoming accessible destination that is rooted in its culture. Country's growing tourism sector offers huge opportunities not only for travelers but also for investors, said experts during Qatar Travel Mart 2021 that concluded recently.
Brett Stephenson, Qatar Senior Global Marketing Executive of Qatar Tourism said“Qatar is a country which is waiting to be discovered and we have got all the ingredients to deliver to people and bring them to Qatar. We have beautiful landscapes, beach resorts, amazing culture with outstanding museums and some amazing and inspiring public spaces as well, including world's best airline and airport,” he added.
Speaking during one of the session on the third day of QTM about Qatar Tourism's mobile app and digital experience he said, by downloading the app you can browse itineraries and see different areas in 360 degrees, experience the destination and know what you need to do.
Qatar is safest country in the world with a rich culture, he said.“As Qatar Tourism we are very focused and clear. Qatar is a welcoming accessible destination as it is rooted in its culture and has richness of things to do,” he added.“We recently launched our first ever truly global campaign, and we are showing people that Qatar is a world within itself. We are expecting by the end of the campaign to have 2 billion global views. It is transforming awareness about Qatar and the characters represent visitors and their passion points as they live their adventure in Qatar,” he said.
Nuno Anahory, Chairman of Fórum Portugal Qatar Association an accomplished business consultant developing business and partnerships in Europe, Brazil, and Africa and a senior investment advisor for corporate and private investors from Qatar and the GCC discussed about 'Promoting Tourism through Business Connections'.
He explained that the Fórum Portugal Qatar is a project which was launched in Portugal and its main purpose is to promote, connect Portuguese companies and opportunities with Qatar and ongoing development projects.“Tourism is one of the main areas we are working in and we see a lot of opportunities in Qatar and we want to promote these opportunities and leading projects not only to Portugal but also to Portuguese communities,” he added.
Christian Sack, General Manager of Bürgenstock Hotels & Resort in Switzerland, with 30 years of experience in the five-star hotel industry, before moving to Switzerland managed the Ritz Carlton Hotel in Doha Qatar, discussed the topic 'Business during COVID-19 Pandemic'.
He said,“Bürgenstock Resort was built in 1873 and has a very unique situation. This resort is managed and operated by Katara Hospitality and we will be celebrating our 150th birthday in two years' time. It went through extensive renovation which took about nine years and opened its doors in 2017 and is a resort of the highest order, a retreat with an amazing surrounding landscape and excellent views, 500 meters above Lake Lucerne.”
“At the end of June this year the COVID-19 restrictions were eased, and we were able to welcome guests the Middle East mainly from Qatar, Kuwait, Saudi Arabia and UAE, also the US market came back for us and the UK, Russia, Germany. We believe the Asian market in Switzerland will be back in the first half of next year,” he added.
Speaking about the new packages he said,“During the pandemic we launched several new packages for the guests to enjoy the full Swiss experience. We also launched various signature dining series and we used the time during the pandemic to focus strongly on employee retention and spent a lot of time in training. All in all, we had a remarkable year where we broke so many records and celebrated many achievements. Our financial results have never been better and we offer now over 120 different activities to enjoy at the resort like music, art, and cultural festivals for next year.”
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