BERLIN — Hill+Knowlton Strategies is expanding its German management team with the promotion of its digital and content director Romina Gerhards to managing director.
Since 2019, Gerhards has been part of H+K's global network of innovation and creative hubs, leading H+K Germany's content and publishing strategy and its digital planning and optimisation teams. She also built H+K Germany's technology practice and, before joining the agency, held senior positions at Bauer Media Group and communications agency, Achtung, after starting her career as a journalist.
In the newly-created role, Gerhards joins the agency's management body in Germany, which consists of Susanne Marell – who was named as Germany CEO and chairman last year – Udo Becker, Catherine Dächert-Tessier, Miriam Holbe, Andreas Kloevekorn, André Wigger and Thomas Wimmer.
Marell said:“The promotion of Romina to the management team caters to the growing demands of our clients in terms of integrated digital solutions. With Romina, we are bringing a valued senior advisor into the agency management team who will further drive our transformation agenda in Germany.”
Gerhards added:“I am looking forward to working with Susanne and the management team to drive the agency transformation forward together,” said Gerhards.“We are now even better positioned to bring together corporate communications and brand PR with innovative digital solutions and creative content strategies for our clients.”
At the same time, Lisa Kläver joins H+K Germany's content and digital team as social media manager, reporting to Gerhards. She previously worked in the same role at digital agency MRM and Achtung.
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