Bonfire taking Sri Lanka's music industry by storm

(MENAFN- Leisure Plus) Bonfires originated as a ritualistic custom of lighting large fires as beacons of commemoration in the 1600s. The word comes from the Middle English term Bonefire.

The roots of Sri Lanka’s premier music distrubition label titled Bonfire shares similar origins.

Sandun Wijemanne Nissanka ; CEO and Founder of Serandip Music Group, Serandip Records, Serandip Publishing and Bonfire Distribution named the company from his inspiration as a young scout in school. He was charmed and fascinated with the tradition of lighting bonfires at scouting camps. This was a common practice as a celebration of music, food and dance after a long day. Those special moments and memories chiseled deep into his heart stayed with him, and so stirred awake when he was inspired to form the distribution label. Bonfire represents diversity, festivity, harmony and celebration at its core.

Bonfire is a true asset to artists as well as independent record labels. The distribution giant has offered a helping hand to the local music industry needing respite from the pandemic, and solace during these stressful and arduous times.

Bonfire is the first exclusive music distribution platform in Sri Lanka with global reach. And that in itself is a major benefit for domestic talent.

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