(MENAFN- GetNews) Electrolyte Mixes Market is driven by surge in the number of health-centric consumers worldwide, engaging marketing strategies, and increasing focus on introducing electrolyte mixes with innovative packaging.
Electrolyte Mixes Market: Introduction
A recent study published by Transparency Market Research on the electrolyte mixes market includes global industry analysis and opportunity assessment for 2020-2030. The revenue generated from the global electrolyte mixes market is expected to be valued at US$ 3.2 Bn in 2020, which is estimated to rise at a CAGR of 11.7%, to reach US$ 9.7 Bn by 2030.
Wide End-use Applications of Electrolyte Mixes Boost Market Growth
Electrolyte mixes possess vital minerals such as sodium, potassium, calcium, etc. that carry an electric charge. Electrolytes are necessary for the body, as they help in the movement of nutrients inside and outside of cells, balancing water level and ensuring proper functioning of nerves, muscles, brain, and other important organs.
Electrolyte mixes are also used in the treatment of animal diseases and are added to animal feed. For instance, electrolytes are used in the treatment of scours in dairy animals. They are also used in batteries, construction, and preparation of agricultural products.
Thus, the multifunctional benefits of electrolyte mixes, along with its widening application are anticipated to drive the market during the forecast period.
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Rise in Potassium Deficiency in Individuals to Positively Impact Market Expansion
According to research studies, working class individuals lack adequate potassium content in the body due to hectic lifestyle. The deficiency of potassium can increase the risk of developing kidney stones and various other diseases, and lead to fluctuation in blood pressure. Severe deficiency of potassium can also cause hypokalemia resulting in muscle weakness, fatigue, constipation, etc. Electrolyte mixes are enhanced with minerals such as potassium, which helps the body to function optimally.
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Thus, rising potassium deficiency is expected to drive consumers toward the consumption of potassium-rich products.
Growing Preference for Convenience Packaging
The rising demand for convenience packaging is one of the primary factors driving the electrolyte mixes market across the globe. Fast-paced lifestyle and time-scarcity have resulted in several people preferring on-the-go food items. This leads to increased sales of handy small packaging of electrolyte mixes, which can be carried easily. This is supported by innovative packaging that allows storage of electrolyte mixes for longer time.
Over the years, consumers have shown an increasing preference for portable, efficient, and convenience packaging and sachets to meet all the three requirements. These factors are anticipated to drive the electrolyte mixes market during the forecast period.
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