Visa Shifts Taiwan Comms Remit To Hoffman Agency
TAIPEI — The Hoffman Agency has been brought in to replace Ogilvy as Visa's AOR in Taiwan.
The shift follows a competitive review of Visa's retained PR agency remit, which took place in July .
While Visa and Hoffman Agency representatives declined to comment, a media email from Yu-Ching, Visa's head of comms in Taiwan, confirms the shift.
It is understood that the contract is for a 12-month period. Ogilvy had previously handled the business for several years.
The Visa Taiwan review came as the financial services giant also sought PR support for a separate assignment focusing on China's Greater Bay Area. According to sources familiar with the situation, the Greater Bay Area review remains ongoing.
In another separate development, Kinan Tsui Suchaovanich, Visa's senior director and head of corporate communications for Hong Kong, Macau and Taiwan, left the company for a global comms role at Lenovo.
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