BPG bets big on talent with innovative upskilling initiative...| MENAFN.COM

Tuesday, 27 September 2022 12:11 GMT

BPG bets big on talent with innovative upskilling initiative and elite mentorship program

BPG’s leadership team has expanded with the appointment of Mark Soufiar as Senior Vice President and Chief Media Officer, who will lead the team in producing cutting edge marketing and media solutions for a portfolio of industry-disrupting clients. With more than 18 years of experience in media and digital marketing, Mark has worked in senior leadership roles at Omnicom Media Group, serving as a business unit director at OMD Dubai, setting up OMD Qatar in 2015, taking on the role of General Manager across the Lower Gulf region and heading marketing communications for Al Futtaim Motors Toyota. He has contributed to the success of some of the region’s most high-profile brands across various industries, orchestrating campaigns and partnerships across the MENA region.

Mark Soufiar said: “At BPG, we believe every challenge contains the seeds of opportunity. Our mission is to stay empathetic, agile and responsive amidst an evolving media landscape, where clients’ business needs are continually evolving. We are well placed to do this, thanks to BPG’s integrated structure that is free of silos. In my role, I look forward to bolstering BPG’s digital fluency, multichannel integration and steering some incredible talent, so we can keep delivering innovative and forward thinking solutions.”

About BPG
BPG has been in the ‘business of change’ since 1980, changing how clients’ brands are perceived by their audiences. A WPP company (minority share), BPG Group offers a refreshed agency model, integrated by design and combining performance marketing, media services, public relations, social media, branding and creative advertising, with digital at its heart.
In more than 40 years of business, BPG has enhanced reputations, amplified client media exposure and guided brands to invigorated positions in a market constantly in flux. BPG was chosen to launch the cluster-based knowledge economy in Dubai with Dubai Internet City, catalyze Dubai’s growth as a global retail magnet by launching Dubai Shopping Festival and Dubai Summer Surprises, and drive the public joint stock culture by managing the Union Properties, Dubai Investments, Emaar Properties and Union Insurance IPOs. BPG has executed game-changing comms assignments such as the Doha Asian Games, the IMF World Bank Conference and Dubai’s bid for Expo2020.
Today, BPG demonstrates the same values for a quality client portfolio comprising homegrown success stories, best-in-class global brands and dynamic startups. From strategic consultants and media experts, to creative thinkers, digital specialists and PR advisors, BPG offers an agile base of seasoned professionals, at home with the unconventional. Operating from regional hubs in Dubai and Kuwait, with GCC-wide presence, the multinational BPG team is committed to one goal: making clients around the region more relevant, engaged and successful than ever.


BPG Group

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