Thursday, 28 October 2021 04:39 GMT

Chinese-Brazilian home appliance company creates model for joint business


(MENAFN) Generating earnings in the first year of its launch and preserving a high three market stake in five years, Chinese-Brazilian home appliance combined project SEMP TCL is creating a model for business collaboration amid China and Brazil.

Mutually launched by Chinese electronics giant TCL Technology and traditional Brazilian home use producer SEMP in 2016, SEMP TCL had a win-win outline rooted in its DNA from the first day.

Felipe Hennel Fay, vice president of SEMP TCL and also grandson of the creator of SEMP, said to Xinhua in a new meeting while remembering the early on days of the joint venture, "at that time, it was very clear to us that TCL was going to position itself in the short term as a leader in this industry, and this has happened," and continued, “we were very pleased with this joint venture."


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