Dubai, United Arab Emirates: Reinforcing the legendary status of the Middle East's most capable off-road vehicle, Al-Futtaim Toyota has launched the eagerly-awaited GR SPORT edition of its iconic Land Cruiser in the region A car that combines outstanding all-terrain performance with a spacious, high-quality interior to bring drivers and passengers an elevated experience on every journey.
Since its launch in 1951, the Land Cruiser has continued to be selected by customers as the vehicle symbolizing Toyota's quality, durability, and reliability. Seventy years later, Al-Futtaim Toyota has introduced the long-anticipated evolution, with ground-breaking enhancements to the platform and powertrain befitting the king of SUVs.
The Land Cruiser first participated in the Dakar Rally―known as the world’s toughest race―in 1995 and has continued to take part in the production car category in the more than 25 years since then. For the all -new 300 Series Land Cruiser―and for the GR SPORT model in particular― is the product of more than 25 years of experience gained during this uniquely challenging motorsports event. Feedback from drivers participating in the rally was used for vehicle development with the aim of implementing improvements to create a vehicle that was secure, easy to drive, yet difficult to tire in even the harshest driving conditions. from the 2023 race onward, Team Land Cruiser is planning to participate in the Dakar Rally with an entry based on the 300 Series GR SPORT.
Toyota is so confident in the vehicle's proven design dimensions that its engineers have kept virtually all aspects unchanged, even with the implementation of the new TNGA platform. Technologies accumulated over many years have been paired with the latest breakthroughs to achieve improvements such as weight reduction, lowering the center of gravity, the adoption of new powertrains, new interior and exterior designs, and advanced safety features.
New features exclusive for the new GR SPORT edition include the world’s first Electronic-Kinetic Dynamic Suspension System (E-KDSS) electronically controlled stabilization adjustments. E-KDSS is a suspension control system that contributes to both increased driving stability in urban environments and superior off-road performance. It automatically and electronically controls each front and rear stabilizer independently, reacting to road conditions and the individual conditions of each of the four wheels to provide more precise stabilization adjustments.
In addition, the new 3D-Multi Terrain Monitor (3D-MTM) assists the driver in determining the road conditions around the vehicle, a first for Toyota that facilitates safer and more confident low-speed maneuvering. A new AUTO mode enhances the capabilities of Multi-Terrain Select by adjusting according to road conditions such as sand, rock, dirt, and mud. The vehicle also features crawl control and turn assist functions.
The GR SPORT is equipped with a Torque Sensing limited slip differential that is unique in the segment, contributing to improved performance in a variety of off-road environments as well as exterior features including special radiator grille, special front and rear bumper, exclusive wheel arch molding, special rear mudguards, special emblem on front, side and rear, special lower back door decals, special rocker moldings and special vehicle name emblem. Inside drivers will find special genuine leather-wrap steering wheel, special start-up screen, special front seats with GR emblem and interior decoration with machined carbon-weave panels.
Andy Barratt, Managing Director Al-Futtaim Lexus and Al-Futtaim Toyota said:“We were thrilled with the response to the unveiling of the all-new Land Cruiser 300 which truly cemented this vehicle as one that is embedded in the heritage and history of the UAE. The passion and loyalty of our customers continues, and we are proud to be able to reveal this GR SPORT version just a few months later which sets new benchmarks for the SUV category. The all-new GR SPORT Land Cruiser provides Toyota's best-ever off-road performance and brings the excitement of driving on all terrains to motorists. With new ground-breaking enhancements to performance, overwhelming exterior presence, interior that allows customers to travel over the harshest terrains in comfort and features designed specifically for this model, we are confident that we will continue the momentum started a few months back.”
About Al-Futtaim Toyota
Toyota, a Japanese automotive manufacturer founded in 1937, is the world’s market leader in sales of hybrid electric vehicles. Toyota has been exclusively distributed in the UAE by Al-Futtaim Automotive, part of Al-Futtaim Group, for over six decades, and has been leading the sustainable mobility movement since 2008.
With a large line-up of vehicles ranging from SUV, compact, sedan, coupe, MPV and LCV, as well as a wide range of Hybrid options, Al-Futtaim Toyota is setting new benchmarks for clean motoring in an effort to actively contribute to a lower carbon footprint in the UAE. 2017 saw the introduction of the zero-emission hydrogen-powered Fuel Cell Electric Vehicle (FCEV) Toyota Mirai, in a pilot aiming at studying the possibilities of establishing a hydrogen-based, carbon-free society.
Toyota's line-up features several hybrid vehicles including the sporty, practical and environmentally friendly RAV4, the C-HR, an innovative compact SUV, the seven-seater Highlander which is the brands biggest HEV to date, the powerful and efficient Corolla and the sleek and sophisticated Camry.
In September 2019, after a 17-year wait, Al-Futtaim Toyota launched the new 2020 Toyota GR Supra in the UAE, much to the delight of fans and loyalists across the country. With the all-new fifth-generation model, the legendary name returned to set the roads ablaze with a comeback only fitting of the Toyota Supra story, with the 2021 version launching a year later in October 2020.
In August 2020 Al-Futtaim Toyota shook up the lifestyle pickup segment with the introduction of the all-new eighth-generation Toyota Hilux Adventure. This was the first time ever that the Hilux is available as a retail model in the UAE, meaning that it is no longer limited to dominating the commercial-use sector.
About Al-Futtaim Automotive :
Al-Futtaim Automotive, one of the main five operating divisions within the UAE-based Al-Futtaim Group of companies, is a conglomerate of motoring-related businesses, franchising some of the world's most-recognized automotive brands and services.
Operating in 10 countries across the Middle East, Asia and Africa and empowered by around 9,000 associates, the UAE-headquartered Group's services span across distribution of new and used vehicles, manufacturing, leasing, and aftersales.
Ranging from passenger cars to SUVs, commercial vehicles, industrial and construction equipment as well as motorbikes and quads, Al-Futtaim Automotive Group offers an integrative customer-centric experience for motorists, fleet operators and contractors alike, and strives to become the leader in tailor-made mobility solutions.
About Al-Futtaim :
Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates.
Structured into five operating divisions; automotive, financial services, real estate, retail and health; employing more than 42,000 employees in more than 20 countries in the Middle East, Asia and Africa, we partner with over 200 of the world’s most admired and innovative brands.
Al-Futtaim's entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.
By upholding our values of respect, excellence, collaboration, integrity; Al-Futtaim continues to enrich the lives and aspirations of our customers each and every day. F