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The Brief History of Ducati Motorcycles
NEW YORK, NEW YORK, UNITED STATES, August 26, 2021 /EINPresswire.com / -- The Brief History of Ducati Motorcycles
Ducati Motor Holding S.p.A. is the motorcycle-manufacturing division of Italian company Ducati, headquartered in Bologna, Italy. The company is owned by German automotive manufacturer Audi through its Italian subsidiary Lamborghini, with Audi itself owned by the Volkswagen Group.
In 1926 Antonio Cavalieri Ducati and his three sons, Adriano, Marcello, and Bruno Cavalieri Ducati founded Società Scientifica Radio Brevetti Ducati in Bologna to produce vacuum tubes, condensers, and other radio components. In 1935 they had become successful enough to enable the construction of a new factory in the Borgo Panigale area of the city. Production was maintained during World War II, despite the Ducati factory being a repeated target of Allied bombing. It was finally destroyed by around 40 Consolidated B-24 Liberators on Thursday, October 12, 1944, as part of the United States Air Force's Operation Pancake which involved some 700 aircraft flying from airfields in the Province of Foggia.
Meanwhile, at the small Turinese firm SIATA (Societa Italiana per Applicazioni Tecniche Auto-Aviatorie), Aldo Farinelli began developing a small pushrod engine for mounting on bicycles. Barely a month after the official liberation of Italy in 1944, SIATA announced its intention to sell this engine, called the "Cucciolo" (Italian for "puppy," about the distinctive exhaust sound) to the public. The first Cucciolos were available alone, to be mounted on standard bicycles, by the buyer; however, businessmen soon bought the little engines in quantity and offered complete motorized-bicycle units for sale.
In 1950, after more than 200,000 Cucciolos had been sold, in collaboration with SIATA, the Ducati firm finally offered its own Cucciolo-based motorcycle. This first Ducati motorcycle was a 48 cc bike weighing 98 pounds, with a top speed of 40 mph (64 km/h).
Ducati Mach 1
When the market moved toward larger motorcycles, Ducati management decided to respond, making an impression at an early-1952 Milan show, introducing their 65TS cycle and Cruiser (a four-stroke motor scooter). Despite being described as the most interesting new machine at the 1952 show, the Cruiser was not a great success, and only a few thousand were made over two years before the model ceased production.
In 1953, management split the company into two separate entities, Ducati Meccanica SpA and Ducati Elettronica, in acknowledgment of its diverging motorcycle and electronics product lines. Dr. Giuseppe Montano took over as head of Ducati Meccanica SpA and the Borgo Panigale factory was modernized with government assistance. By 1954, Ducati Meccanica SpA had increased production to 120 bikes a day.
In the 1960s, Ducati earned its place in motorcycling history by producing the fastest 250 cc road bike then available, the Mach 1. In the 1970s Ducati began producing large-displacement V-twin motorcycles and in 1973, released a V-twin with the trademarked desmodromic valve design. In 1985, Cagiva bought Ducati and planned to rebadge Ducati motorcycles with the "Cagiva" name. By the time the purchase was completed, Cagiva kept the "Ducati" name on its motorcycles.
Eleven years later, in 1996, Cagiva accepted the offer from Texas Pacific Group and sold a 51% stake in the company for US$325 million; then, in 1998, Texas Pacific Group bought most of the remaining 49% to become the sole owner of Ducati. In 1999, TPG issued an initial public offering of Ducati stock and renamed the company "Ducati Motor Holding SpA". TPG sold over 65% of its shares in Ducati, leaving TPG the majority shareholder. In December 2005, Ducati returned to Italian ownership with the sale of Texas Pacific's stake (minus one share) to Investindustrial Holdings, the investment fund of Carlo and Andrea Bonomi.
Ducati 899 Panigale
In April 2012, Volkswagen Group's Audi subsidiary announced its intention to buy Ducati for €860 million (US$1.2 billion). Volkswagen chairman Ferdinand Piëch, a motorcycle enthusiast, had long coveted Ducati and had regretted that he passed up an opportunity to buy the company from the Italian government in 1984. Analysts doubted a tiny motorcycle maker would have a meaningful effect on a company the size of Volkswagen, commenting that the acquisition has "a trophy feel to it," and, "is driven by VW's passion for nameplates rather than industrial or financial logic". Italian luxury car brand Lamborghini was strengthened under VW ownership. AUDI AG's Automobili Lamborghini S.p.A. subsidiary acquired 100 percent of the shares of Ducati Motor Holding S.p.A. on 19 July 2012 for €747 million (US$909 million).
The chief designer of most Ducati motorcycles in the 1950s was Fabio Taglioni (1920–2001). His designs ranged from the small single-cylinder machines that were successful in the Italian 'street races' to the large-capacity twins of the 1980s. Ducati introduced the Pantah in 1979; its engine was updated in the 1990s in the Ducati SuperSport (SS) series. All modern Ducati engines are derivatives of the Pantah, which uses a toothed belt to actuate the engine's valves. Taglioni used the Cavallino Rampante (identified with the Ferrari brand) on his Ducati motorbikes. Taglioni chose this emblem of courage and daring as a sign of respect and admiration for Francesco Baracca, a heroic World War I fighter pilot who died during an air raid in 1918.
Generations of Ducati Motorcycle
In 1973, Ducati commemorated its 1972 win at the Imola 200 with the production model green frame Ducati 750 SuperSport. In 1975, the company introduced the 860 GT, designed by noted car stylist Giorgetto Giugiaro. Its angular lines were unique, but raised handlebars made for an uncomfortable seating position at high speeds and also caused steering issues. The 860GT's angular styling was a sales disaster, and it was hurriedly re-designed for the 1976 season with a more rounded fuel tank.
1993 Ducati 907
The Ducati Paso was introduced in 1986 with the Paso 750, followed in 1989 with the Paso 906. The final version came in 1991 with the 907IE (Iniezione Elettronica), now without the name "Paso". The design was from the hand of Massimo Tamburini, who also designed the Ducati 916 and MV Agusta F4. The Paso was a typical "you love it, you hate it" bike. However, at that time it looked like that all-enclosed bodywork would be the future for all motorcycles. The Paso design was copied for the Moto Morini Dart 400 and Cagiva Freccia 125. Together with Tamburini's Bimota DB1, they were enormously influential in terms of styling.
The 1990s
In 1993, Miguel Angel Galluzzi introduced the Ducati Monster, a naked bike with exposed trellis and engine. Today the Monster accounts for almost half of the company's worldwide sales. The Monster has undergone the most changes of any motorcycle that Ducati has ever produced.
In 1993, Pierre Terblanche, Massimo Bordi, and Claudio Domenicali designed the Ducati Supermono. A 550 cc single-cylinder lightweight "Catalog Racer". Only 67 were built between 1993 and 1997.
In 1994, the company introduced the Ducati 916 model designed by Massimo Tamburini, a water-cooled version that allowed for higher output levels and a striking new bodywork that had aggressive lines, an under-seat exhaust, and a single-sided swingarm. Ducati has since ceased production of the 916, supplanting it (and its progeny, the 748, 996, and 998) with the 749 and 999.
The 2000s
In 2006, the retro-styled Ducati PaulSmart 1000 LE was released, which shared styling cues with the 1973 750 SuperSport (itself a production replica of Paul Smart's 1972 race-winning 750 Imola Desmo), as one of a SportClassic series representing the 750 GT, 750 Sport, and 750 SuperSport Ducati motorcycles.
In 2011, Ducati launched a power cruiser, the Diavel. In the same year, Valentino Rossi left Yamaha and joined the Ducati MotoGP team, replacing Casey Stoner, who defected for Honda.
Current Lineup of Ducati Motorcycles
●Ducati Hypermotard
●Ducati Desmosedici RR
●Ducati 1098 S Tricolore
●Ducati Multistrada 950 A
●Scrambler Desert Sled
●Multistrada 950
●Multistrada 950S
●Multistrada 1260
●Multistrada 1260S
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