(MENAFN- Mid-East.Info) Zurich International Life Limited (Zurich) and Premier League Champions Manchester City have today announced the launch of the Zurich FIFA 21 Cup, an e-sports tournament calling on football fans and gamers in the UAE to get involved for a chance to be crowned the region's ultimate e-sports champ with cash prizes and more.
Providing fans in the region with an opportunity to engage with the Club during the off-season, the PS4 online tournament aims to generate a healthy competitive spirit amongst sports fans and keep participants mentally active and entertained during the scorching UAE summer.
The tournament will be an extension of Zurich's existing partnership with Manchester City which has included engagement with the local Manchester City Football Academy, building on the brand's commitment to engaging and nurturing young talent and encouraging an active, healthy lifestyle, making smart choices and taking optimistic action to be ready for life.
The qualifying rounds will begin on Friday 30 July, with the group stages taking place on 13-14 August and the grand finals over 20-21 August 2021. The latter stages of the competition will also be broadcast live on the Club's official Facebook channel.
There's a host of exciting rewards to be won including a $2,400 prize pool divided between the top sixteen players, and percussive therapy devices from Therabody to improve preparation, recovery, and performance.
Manchester City's professional FIFA player and current ePremier League Champion, Shellzz said,“It's fantastic to hear that Manchester City and Zurich are working together to bring the Zurich FIFA 21 Cup to fans and gamers in the UAE. It's always exciting to see new gaming talent come through and I'm looking forward to watching them compete in this tournament.”
Simon Price, Head of Market Management at Zurich in the Middle East, said,“We're very pleased to be partnering with Manchester City on such an exciting initiative, providing us with a novel platform for spreading awareness of life insurance and the need for protection among new audiences through digital means.”
Registration for the Zurich FIFA 21 Cup opens Thursday, 15 July at 11am GST
About Manchester City Football Club :
Manchester City FC is an English Premier League club initially founded in 1880 as St Mark's West Gorton. It officially became Manchester City FC in 1894 and has since then gone onto win the European Cup Winners' Cup, seven League Championship titles, including five Premier League titles (2012, 2014, 2018, 2019, 2021), and six FA Cups. Manchester City FC is one of ten clubs comprising the City Football Group and counts New York City FC and Melbourne City FC among its sister clubs.
Under manager Pep Guardiola, one of the most highly decorated managers in world football, the Club plays its domestic and UEFA Champions League home fixtures at the Etihad Stadium, a spectacular 55,000 seat arena that City have called home since 2003. Today, the Stadium sits on the wider Etihad Campus, which also encompasses the City Football Academy, a state-of-the-art performance training and youth development facility located in the heart of East Manchester. Featuring a 7,000 capacity Academy Stadium, the City Football Academy is also where Manchester City Women's Football Club and the Elite Development Squad train on a daily basis and play their competitive home games.
About Zurich Insurance Group :
Zurich Insurance Group (Zurich) is a leading multi-line insurer that serves its customers in global and local markets. With about 55,000 employees, it provides a wide range of property and casualty, and life insurance products and services in more than 215 countries and territories. Zurich's customers include individuals, small businesses, and mid-sized and large companies, as well as multinational corporations. The Group is headquartered in Zurich, Switzerland, where it was founded in 1872. The holding company, Zurich Insurance Group Ltd (ZURN), is listed on the SIX Swiss Exchange and has a level I American Depositary Receipt (ZURVY) program, which is traded over-the-counter on OTCQX.
About Zurich International Life Limited :
Zurich International Life Limited is a part of Zurich Insurance Group and established in the Isle of Man which is licensed by the Isle of Man Financial Services Authority with established and registered branches in the UAE licensed by the Central Bank of the UAE, Bahrain licensed by the Central Bank of Bahrain, and the Qatar Financial Centre authorised by the Qatar Financial Centre Regulatory Authority. In the UAE it is registered (Registration No. 63) under UAE Federal Law Number 6 of 2007, and its activities in the UAE are governed by such law.
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