Abu Dhabi, United Arab Emirates: A globally-renowned multi-experiential, immersive and retail innovation festival will make its debut in Abu Dhabi this December, as a prelude to Abu Dhabi Winter Shopping Season, creating a melting pot of creative expressions, progressive ideas and future experiences from across the business and entertainment spectrum.
FUTR World will launch exclusively in the UAE capital from the 9 – 11 Dec 2021 at the Manarat Al Saadiyat , a partnership between Retail Abu Dhabi, the retail platform of the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), MP Singapore and FUTR Group. While innovation summits have taken place across Asia, Europe, US and Oceania, Retail Abu Dhabi have enabled the emirate to host the first ever global FUTR World, a significant boost to the retail sector programming.
“DCT Abu Dhabi is proud to host the inaugural edition of FUTR World Middle East in Abu Dhabi. Our commitment to innovation is highlighted by the three-year agreement to bring this globally significant event here, showcasing our year-round programming of unique and first-in-the-region experiences,” said HE Ali Hassan Al Shaiba, Executive Director of Tourism and Marketing at DCT Abu Dhabi.“By forging monumental collaborations with global partners such as MP Singapore and the FUTR Group, Abu Dhabi continues to expand its offering of world-class events, further cementing its role as a global hub for business and entertainment.”
Through collaborations with innovators, leaders, retailers, artists, futurists, brands and influencers, the three pillars of the event – FUTR Live, FUTR Festival and FUTR Summit – will show how to bridge the gap between“now and next” in retail, marketing, and commerce.
FUTR Live attendees can enjoy interactive workshops, an array of masterclasses from the World of food with MOB Kitchen & Impossible Foods to lifestyle hacks with influencers like Grace Beverley and extreme sports display with Red Bull's BMX rider Viki’ Gomez to the UAE's very own figure skating pioneer Zahra Lari.
FUTR Festival will feature a world-class line up of progressive music artists taking to a new purpose-built stage at Manarat Al Saadiyat, while inspiring international and local brands, retailers and start-ups at FUTR Summit will provide an unrivalled networking environment. Attendees include Gareth Rees-John, Chief Digital Officer of Kurt Geiger, Mike Butcher MBE, Editor at Large, Tech Crunch, Blaise Bellville, CEO & Founder, Boiler Room, Jeff Hoffman, Co-Founder, Priceline.com/Booking.com and many more industry champions.
As part of the Retail Abu Dhabi's commitment to providing unparalleled retail offerings and experiences to the emirate's residents and visitors, FUTR World will enable opportunities for both stakeholders and consumers in the emirate, further reinforcing the capital's position as an exceptional international retail and tourist destination.
“FUTR World is the first of its kind in the world and we are very happy to have the opportunity to launch this brand-new event in Abu Dhabi, with the kind support of DCT Abu Dhabi, FUTR World is a landmark festival that will convene thousands of innovators, exceptional leaders and influencers for three days of inspired conversation, world-changing ideas and meaningful takeaways” Shane White, Managing Director, FUTR Group.
About Department of Culture and Tourism – Abu Dhabi :
The Department of Culture and Tourism – Abu Dhabi conserves and promotes the heritage and culture of the Abu Dhabi emirate and leverages them in the development of a world-class, sustainable destination of distinction that enriches the lives of visitors and residents alike. The Department manages the emirate's tourism sector and markets the destination internationally through a wide range of activities aimed at attracting visitors and investment. Its policies, plans and programmes relate to the preservation of heritage and culture, including protecting archaeological and historical sites and to developing museums, including Louvre Abu Dhabi, Zayed National Museum and Guggenheim Abu Dhabi. The Department of Culture and Tourism supports intellectual and artistic activities and cultural events to nurture a rich cultural environment and honour the emirate's heritage. A key role played by the Department is to create synergy in the destination's development through close co-ordination with its wide-ranging stakeholder base.
About FUTR Group :
FUTR Group is a global year-round platform covering the future trends shaping retail, marketing and commerce, including Advertising, AR, Artificial Intelligence, Data, Marketing, Mobile, Retail, Robotics, Social, Video, Voice, VR and more.
FUTR Summits (in Asia, Europe and the US) evolves each year to cover the freshest thinking, the most immersive showcases, cutting-edge stories, practical insights and real-time case studies of how the industry is evolving to meet the needs of our ever-changing consumers. The annual gatherings host 3,000 delegates, including 50% of which are brands, retailers and corporates, in London, New York and Singapore, with new locations to be announced for 2021.
About MP Singapore :
Trusted since 1987, MP embodies more than a quarter century of event building, marketing and management experience in both Eastern and Western cultures, practices, and business philosophies. We bring world-class talent, industry expertise, and incredible enthusiasm into the design and management of extraordinary online-to-offline experiences for your organisation.
MP is part of Pico Group, a global group of agencies specialising in engaging people, creating experiences and activating brands for businesses, institutions and governments. As part of the Pico group, MP has unlimited access to a wide network of industry contacts and resources. Pico Far East Holdings has been listed on the Hong Kong Stock Exchange since 1992.
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