Thursday, 29 July 2021 05:24 GMT

Why the Sober Industry Created by Arkay Beverages is Estimated to be Worth $1,44 Trillion by 2025

(MENAFN - Newsfile Corp) Why the Sober Industry Created by Arkay Beverages is Estimated to be Worth $1,44 Trillion by 2025

Miami, Florida--(Newsfile Corp. - July 22, 2021) - Arkay Beverages and Reynald Vito Grattagliano are Championing Positive Changes in the Alcohol Industry. Reynald Grattagliano and his brainchild Arkay beverages are becoming the face of a new sober industry estimated to be worth $1.44 trillion by the year 2025.

Arkay Beverages and Reynald Vito Grattagliano are Championing Positive Changes in the Alcohol Industry.

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Imagine being able to drink a bottle of your favorite vodka or perhaps spend the night drinking whisky and still waking up feeling fresh and revitalized the next day. The magic of this is only possible with non-alcoholic spirits, and it is a trend much of the world is jumping on. While many turned increasingly to their favorite tipple during COVID-19 lockdowns, others are now embracing healthier options.

Since global lockdowns started in early 2020, attention towards non-alcoholic spirits has increased dramatically. Last year in the US alone, sales of alcohol-free beer grew by 44 percent.

The momentum does not seem to be slowing down anytime soon. It's estimated that the non-alcoholic drinks market will be worth US$1.44 trillion by 2025. That's more than half the predicted size of the global alcohol market, which is estimated to hit US$2.2 trillion in the same time frame.

But what exactly are non-alcoholic spirits ? We are not talking about sugar-laced soft drinks or the child-friendly supermarket apple ciders that have been around forever. Sober drinks embody the essence and taste of traditional spirits, wine, and beers - simply without the alcohol.

The first popular alcohol-free producer Arkay Beverages sums it up perfectly: "The absence of alcohol enables revelers to remain clear-headed, of good cheer and in fine fettle to pursue whatever tickles their fancy the following day."

Arkay created the sober concept , a new way of drinking. "Sober drinking is about having a healthy relationship with drinking - it means that when you decide to have a sober drink you stay present and in control of your decisions rather than being swept away by the situation," Grattagliano explains.

For those wondering why people would opt for non-alcoholic drinks, there are a number of health and well-being benefits to being 'sober curious'. By reducing alcohol consumption, you can reduce your risk of heart disease and some cancers, improve your sleep, help bone development, and reduce your risk of illness (especially helpful when we are battling a pandemic). Not to mention alcohol-free spirits are generally lower in calories and are more inclusive in social settings.

From the US to Europe, Arkay is the creator and the masters of mindful drinking, launched in 2011 and the first one to market.

What Makes It Special?

ArKay has been spearheading the way for the world to follow since 2011. Founder Reynald Vito Grattagliano began his commercial journey in 2011 when he manufactured the world first non-alcoholic whisky. With no sugar, allergens, sweeteners, or alcohol, Grattagliano and his wife, Sylvie, launched the spirit alternative that delivers an abundance of flavor and mouth burn, just like the original.

A Japanese Whisky Alternative, a Scottish Peated Whisky Alternative, an Irish Whisky Flavored Drink, and a Tennessee Whisky are also among its wide range of alcohol-free liquors. The US-founded company is known for its Bourbon Alternative, Tequila Alternative and Vodka Alternative - which was named a number one best seller on Amazon in the Gourmet Food Vodka category in 2021. And it has been a lucrative family adventure. ArKay reportedly recorded hundred million dollars in revenue in 2020, with plans on being a billion-dollar company by 2025.

ArKay, unlike alcohol, is not constrained by strict market regulations, allowing it to be sold virtually anywhere such as coffee shops, convenience stores, supermarkets, bars, liquor stores, grocery stores, night club, universities campuses and hotels. ArKay, since 2011, is being branded as the O'Doul's of hard alcohol by Time Magazine.

Founder Reynald Vito Grattagliano , the creator of the world's first 0% ABV non-alcoholic spirit, has a great passion for caring for others' health. His sole purpose was to make a beverage that gave you the same kick, sensation, and mouth burn as the typical whiskey, giving consumers a sober option to a night out. Reynald invested tons of time, effort, and dedication to finding a formula that would provide ArKay a taste and smell like the commonly known alcohol so consumers would not notice the difference.

In 2007, Reynald's son Kevin came home one night and said to him, "Dad, why don't you invent an alcohol-free whisky?" He worked on the project for over four years, and after a lot of trial and error, he pioneered the way for alcohol-free spirits. He invested millions of dollars on the project but said he was pleased and proud of what he had accomplished. When he first introduced ArKay to the market in 2011, he received a lot of controversies. Some applauded what he did for the good he was doing to those who consumed a significant excess of alcohol.

Arkay has maintained strong ties to its founder's ideas to improve health and contribute to general well-being. The company's vision is to help eradicate the most common problems related to excess alcohol consumption, bringing a wide variety of drinks that can give consumers the same pleasure and satisfaction of the alcoholic options without harm.

Imagine getting all the advantages of your favorite alcoholic drinks, and none of its cons. Imagine remaining clear headed after a night out, letting it all go, while remaining the same the next morning. None of that hangover, splitting headache, and all the other effects we try to run away from. This magic is only possible with non-alcoholic drinks. A larger part of the year 2020 was spent indoors, the bars and any other place of relaxation were closed, this had a drastic effect on the drinking habits of most folks, and there was an increase in the consumption of non-alcoholic spirits. The non-alcoholic drink industry grew a staggering 506%, and projections still state that the trend is upward, as new non-alcoholic spirit brands are being launched across countries.

COVID-19 has sparked a renewed interest in wellness, and the making of better health choices. This has caused the attention of home drinkers, and folks planning to quit on alcohol to focus more on non-alcoholic drinks.

So, what are non-alcoholic spirits anyway? This is different from the soft drinks we have always been used to, the sugar-infused drinks we have always been told to drink on a hot afternoon, or after an early morning jog. They are always refreshing, aren't they? Nope! Arkay perfectly describes it as that "absence of alcohol which allows revelers to remain clear headed, be in control of the situation; without feeling burdened, and still be able to do whatever they want to, the next day." It is funny how the best ideas come to us most unexpectedly. Never did Arkay founder Reynald Grattagliano, in 2011 think that his idea would open the door to a trillion-dollar sober industry. Never did he think that the simple suggestion of his son after a night out drinking, feeling the after-effects of alcoholic liquor would grow to make so much impact in the world. Well, many want to leave the world better than they found it. Reynald is happy to have found his niche and become a leading voice in making the world a better place. It is not surprising that his original idea was about how to get people away from alcoholic liquors.


Since 2011, Arkay Beverages has been fine-tuning various zero-proof spirit recipes, including vodka, tequila, gin, whisky, bourbon , and brandy, among many others, for the appreciation of fine liquor without the alcohol.

ArKay , the world's first alcohol-free, liquor-flavored drink is for everyone to enjoy. The exceptional taste of liquor without the alcohol content makes it a perfect beverage day or night.

ArKay has 0% alcohol, and it is designed to allow individuals with medical conditions or religious beliefs that prohibit alcohol consumption and drink. Imagine being able to enjoy your favorite drink at parties without worrying about drinking and driving. You will not miss a thing, as ArKay tastes and looks exactly like traditional liquor. It has the flavor and the burn of a real liquor. It is suitable for drinking straight-up, on the rocks, or with your favorite mixers.

Arkay Beverages is a family-owned business. The company is not part of a large multinational conglomerate.


Reynald Vito Grattagliano is perfumer, self-made scientist, an entrepreneur, and philanthropist driven to solve the world's biggest challenges through innovation. Reynald is the spark behind the current alcohol-free spirit movement, having been the first in the field to imitate spirits giving consumers a sober option to a night out. He transformed himself into a perfumer millionaire before 30, establishing bottling plants worldwide, selling several times his companies, and making millions for himself.

As the founder of Arkay Beverages, Reynald Grattagliano sees beyond the current business and technological landscape, creating a real impact companies and being the doyen of the alcohol-free spirits category or zero proof spirits category.

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