(MENAFN- The Peninsula)
The Peninsula
UEFA and beIN Media Group, the global sports and entertainment group ('beIN), yesterday announced a major new media rights agreement that will see beIN Sports, beIN's flagship sports network, exclusively broadcast UEFA's premium club competitions across the 24 country region of the Middle East and North Africa ('MENA) for the period 2021/22 to 2023/24.
The 3-year major renewal includes rights to the UEFA Champions League, the UEFA Europa League, the UEFA Europa Conference League and importantly new rights to UEFA's premium women's football competition, the UEFA Women's Champions League. beIN will exclusively broadcast the UEFA competitions in Arabic, English and French across all 24 countries of the MENA region, from Morocco in the west to Oman in the east and every MENA country in between.
The new deal further strengthens and extends the existing 12 year relationship in MENA between UEFA and beIN, where beIN is also the exclusive broadcaster of UEFA national team football tournaments, including UEFA EURO 2020, UEFA EURO 2024, the UEFA Nations League and all European qualifiers for the FIFA World Cup 2022. beIN and UEFA will also continue their close partnership and alliance on anti-piracy measures in countries and regions all around the world.
Outside MENA, beIN is UEFA's trusted broadcast partner in a range of other continents, including the official broadcaster of UEFA Euro 2020 and the UEFA Champions League in France, while also being UEFA's club competition broadcaster in a range of territories in Asia. beIN's new acquisition of the UEFA Women's Champions League rights will form the centrepiece of beIN's 'beINSPIRED broadcast portfolio and corporate commitment, in which beIN provides a global platform to events and talent that have not historically been given the exposure they deserve.
This includes showcasing inspiring on-air talent, broadcasting sports, developing business partnerships, events and creative campaigns; all aimed at telling the most inspiring stories that sport all sport has to offer.
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