(MENAFN- America News Hour)In a recent published report, Kenneth Research has updated the market report for Clickstream Analytics Market for 2021 till 2030. Report further now discusses; the various strategies to be adopted or being adopted by the business players across the globe at various levels in the value chain. In the view of the global economic slowdown, we further estimated that China, India, Japan and South Korea to recover fastest amongst all the countries in the Asian market. Germany, France, Italy, Spain to take the worst hit and this hit is expected to be regain 25% by the end of 2021- Positive Growth in the economic demand and supply.
U.S. Market recovers fast; In a release on May 4th 2021, the U.S. Bureau and Economic Analsysis and U.S. Census Bureau mentions the recovery in the U.S. International trade in March 2021. Exports in the country reached $200 billion, up by $12.4 billion in Feb 2021. Following the continuous incremental trend, imports tallied at $274.5 billion, picked up by $16.4 billion in Feb 2021. However, as COVID19 still haunts the economies across the globe, year-over-year (y-o-y) avergae exports in the U.S. declined by $7.0 billion from March 2020 till March 2021 whilest imports increased by $20.7 billion during the same time. This definitely shows how the market is trying to recover back and this will have a direct impact on the Healthcare/ICT/Chemical industries, creating a huge demand for Clickstream Analytics Market products.
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Kenneth Research, in its repository of market research reports, have recently added a report on Clickstream Analytics Market which emphasizes on the latest trends, key opportunities, drivers, and the challenges associated with the growth of the market during the forecast period, i.e., 2021 2030. The Clickstream Analytics Market is anticipated to grow primarily on account of the growing trade of ICT goods and services worldwide.
According to the statistics by the World Bank, the exports of ICT goods globally increased from 11.164% of total goods exports in 2017 to 11.53% of total goods exports in 2019. Additionally, exports of ICT services increased from 5.61% of service exports (BoP) in 2001 to 10.37% of service exports (BoP) in 2017. On the other hand, growing awareness amongst individuals for using the internet is also anticipated to contribute to the market growth. For instance, the total number of individuals using the internet grew from 8% of total population in 2001 to 49% of total population in 2017.
The Global Clickstream Analytics Market was valued at USD 660.07 million in 2016 and is projected to reach USD 2500.5 million by 2025, growing at a CAGR of 15.95% from 2017 to 2025.
Clickstream analytics is the process of collecting, analyzing and reporting aggregate data about which pages a website visitor visits and in what order. There are two levels of clickstream analysis, traffic analytics and e-commerce analytics. Benefits of clickstream analytics include â€'' better performance, more powerful and actionable business intelligence, cost efficiency, reduces development effort, click-path optimization, market-basket analysis, next best product analysis, website resource allocation, and customer segmentation on a granular level.
Sample Infographics:
Market Dynamics:
1. Market Drivers
1.1 Increasing multichannel marketing
1.2 Advancements in predictive management
1.3 Rising adoption of mobile technology providing multiple digital touchpoints
1.4 Growing e-commerce leading to unprecedented growth in consumer data
2. Market Restraints
2.1 Issues with real-time clickstream data analytics
2.2 Poor data collection and identifying business requirements
2.3 Concerns for data privacy
2.4 Availability of open source clickstream analytics solutions
Market Segmentation:
The Global Clickstream Analytics Market is segmented on the application, organization size, component, deployment model, vertical, and region.
1. By Application:
1.1 Website/application optimization
1.2 Click path optimization
1.3 Customer analysis
1.4 Traffic analysis
1.5 Basket analysis and personalization
1.6 Others
2. Organization Size:
2.1 Large Enterprises
2.2 Small and Medium Organizations
3. By Component:
3.1 Software
3.2 Services
3.2.1 Managed services
3.2.2 Professional services
3.2.2.1 Support and maintenance services
3.2.2.2 Deployment and integration
3.2.2.3 Consulting services
4. By Deployment Mode:
4.1 On-demand
4.2 On-premises
5. By Vertical:
5.1 Healthcare
5.2 Government and Defense
5.3 IT and Telecom
5.4 Banking, Financial Services, and Insurance (BFSI)
5.5 Travel and Hospitality
5.6 Retail and e-commerce
5.7 Manufacturing
5.8 Others
6. By Region:
6.1 North America (U.S., Canada, Mexico)
6.2 Europe (Germany, UK, France, Rest of Europe)
6.3 Asia Pacific (China, India, Japan, Rest of Asia Pacific)
6.4 Latin America (Brazil, Argentina, Rest of Latin America)
6.5 Middle East & Africa
Competitive Landscape:
The major players in the market are as follows:
1. IBM Corporation
2. SAP
3. Adobe Systems
4. Google
5. Microsoft
6. HPE
7. Jumpshot
8. Vlocity
9. Splunk
10. Verto Analytics
11. Webtrends
12. Talend
13. Oracle
14. AT Internet
15. Connexity
These major players have adopted various organic as well as inorganic growth strategies such as mergers & acquisitions, new product launches, expansions, agreements, joint ventures, partnerships, and others to strengthen their position in this market.
Full Report-
RESEARCH METHODOLOGY OF VERIFIED MARKET INTELLIGENCE:
Research study on the Global Clickstream Analytics Market was performed in five phases which include Secondary research, Primary research, subject matter expert advice, quality check and final review.
The market data was analyzed and forecasted using market statistical and coherent models. Also market shares and key trends were taken into consideration while making the report. Apart from this, other data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Company Market Share Analysis, Standards of Measurement, Top to Bottom Analysis and Vendor Share Analysis.
To know more about the Research Methodology of Verified Market Intelligence and other aspects of the research study, kindly get in touch with our sales team
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Kenneth Research provides market research reports to different individuals, industries, associations and organizations with an aim of helping them to take prominent decisions. Our research library comprises of more than 10,000 research reports provided by more than 15 market research publishers across different industries. Our collection of market research solutions covers both macro level as well as micro level categories with relevant and suitable market research titles. As a global market research reselling firm, Kenneth Research provides significant analysis on various markets with pure business intelligence and consulting services on different industries across the globe. In addition to that, our internal research team always keep a track on the international and domestic market for any economic changes impacting the products'' demand, growth and opportunities for new and existing players.
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