(MENAFN- Mid-East.Info)
Ziad El Chaar, Vice Chairman of Dar Al Arkan
Riyadh, KSA: In a unique collaboration, Dar Al Arkan, the leading real estate company in Saudi Arabia, is introducing exclusive co-branded villas with global designer Elie Saab to be part of the Kingdom's Shams Ar Riyadh project.
Reflecting the sophisticated elegance and exceptional detailing that ELIE SAAB is recognised for in the haute couture world, the villas have the ELIE SAAB signature style with exquisite designs, setting a new standard for modern luxury living in the Kingdom.
The world-renowned designer will provide the creative guidance and curate the refined design elements that encapsulate the project. In addition to the exterior concept, the beauty of his designs will be captured and reflected in the interiors to create a seamless charm and elegant continuity across all aspects of each villa. Elie Saab will also give his artistic vision and input to the overall project to reinforce its unique, high-end living standards.
There is only limited number of co-branded Dar Al Arkan and ELIE SAAB villas, which will be privately located and exclusively accessed by residents. Surrounded by Wadi Hanifa's lush greenery and cool waterways, residents can directly step out onto the wadi from their villa to experience the splendour of nature that delights the senses and brings calm and serenity.
The Shams Ar Riyadh project is located in a strategic area north of Riyadh, on the King Khalid Road, extending over an area of more than 5 million square metres. Residents of ELIE SAAB villas can also enjoy the idyllic environment of the wider community, which includes world-class shopping, dining, entertainment and cultural amenities, as well as beautifully landscaped gardens and parks that summon a life of peace and tranquillity. The community is within easy access to the city's prime lifestyle destinations, business centres, and top attractions that Riyadh has to offer.
On announcing the collaboration, Ziad El Chaar, Vice Chairman of Dar Al Arkan, said: 'Elie Saab is a global pioneer in design and admired for his unique and beautiful designs that capture our hearts. Through this first-of-its-kind collaboration we are bringing two major forces in the Arab world and showcasing a new level of modern design and luxury living for the customer. The partnership further underlines our goal to enhance the real estate sector of the Kingdom to truly world-class standards. Working with illustrious names in the fashion world, we will raise the standards of luxury property and position Riyadh as a preferred destination for the discerning.'
Commenting on the announcement, Elie Saab said: 'We are delighted to collaborate with Dar Al Arkan on a new lifestyle address in Shams Ar Riyadh project. I have been working towards an architectural and lifestyle expression that translates the style of my living through the development of real estate projects and the creation of Furniture and Home collection to complement my vision. Today, ELIE SAAB has reached a holistic approach that delivers a unique and timeless experience. We are confident that our new partner, Dar Al Arkan, the leading real estate company in Saudi Arabia, is perfectly geared towards supporting our ambitions in developing and creating premium projects that embody the DNA of our brand and touch every aspect of living.'
With the recent launch of ELIE SAAB MAISON, the ELIE SAAB brand expands into luxury furniture and interior accessories collection for home and hospitality projects. Evolving into a signature lifestyle brand is a natural evolution, delivering a unique, sophisticated choice of home interiors for customers with a discerning taste and eye for the beautiful.
About Dar Al Arkan Properties :
Dar Al Arkan Properties is the real estate development arm of Dar Al Arkan real estate development, a 26 year old public shareholding company listed on the Saudi Stock Exchange (Tadawul). Headquartered in Riyadh, Saudi Arabia, Dar Al Arkan plays is today the largest developer in the Kingdom of Saudi Arabia. Dar Al Arkan Properties focuses on developing elegantly designed residences and thriving commercial centres in central locations in the Kingdom. With a track-record of delivering 15,000 residential units and over 500,000 square metres of commercial space, Dar Al Arkan Properties is fast-growing its portfolio across the Kingdom and expanding its international footprint to Dubai and Bosnia.
About ELIE SAAB :
Elie Saab founded his eponymous label in 1982, at just 18 years old. Since then, the ELIE SAAB house has been established as one of the major leaders in the HAUTE COUTURE category globally, with ateliers based in Paris and Beirut. ELIE SAAB has continued to build on the inherent savoir-faire and innate elegance for which it is renowned, expanding into the Ready-to-Wear, Bridal, Accessories, Eyewear & Fragrance categories. Along with the brand's most recent venture into home & interiors, with the new MAISON line, ELIE SAAB joins the premiere league of the world's global luxury fashion & lifestyle brands.
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