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Saturday, 15 May 2021 12:00 GMT

Lincoln Hospitality launches franchising programme for La Serre and Distillery


(MENAFN - Brazen PR) DUBAI, United Arab Emirates 2 May 2021: The award-winning Food and Beverage group, Lincoln Hospitality, has announced that it will begin accepting franchise proposals for its popular La Serre and Distillery brands throughout the GCC as well as globally.

Opened in 2013, La Serre has become an institution for food aficionados in Dubai. With its buzzing Boulangerie, which sees 500 sittings for breakfast per morning, and its award-winning Bistro Chic that boasts exceptional French cuisine, La Serre is a restaurant which has gained the respect and trust from its loyal clientele. The dynamic concept attracts a variety of crowds including families, business people as well as the young and trendy, and has been known to be a hotspot for French footballers and the Dubai Royal family.

The contrasting Distillery bar and restaurant provides a cutting edge-urban vibe and takes inspiration from the Shoreditch-meets-Tribeca concepts. Launched in June 2019, it has become a hot spot in Downtown Dubai which attracts the cool crowd and trend-setters of the city. Known as the city’s hippest hipster hangout, the gastropub is the perfect antidote to dull nights in with an upbeat atmosphere and a crowd-pleasing menu that caters to all tastes and eating occasions.

Ralph Homer, CEO and Founder of Lincoln Hospitality and Co-Founder of Restaurant Secrets Inc, comments: “2021 is a very big year for Lincoln Hospitality as we embark on our expansion journey. Since we founded the company in 2018, we have been committed to building and maintaining a positive reputation for our brands. Through our franchising programme we are creating an opportunity for people to join us and become part of the success story and we will help them every step of the way. Those looking to franchise our brands can be reassured that they will have our full support, starting from when the keys are handed over and throughout the post-handover period – we maintain strong working relationships with our franchisees and clients. We are excited to see these restaurants flourish in new markets and based on the outstanding success so far, I have absolute confidence that they will.”

In April 2021, Lincoln Hospitality announced that it is opening the doors of La Serre at the prestigious Habtoor Palace, Al Habtoor City – Dubai. The new venue which is due to open in July is part of the company’s ambitious expansion plans.


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