(MENAFN)Emirati Coffee, the UAE’s first specialty coffee roastery, extends into the Kingdom with the opening of its first Saudi branch in July the current year. The chain is going to open in Alkhobar under the brand name Knowhere.
The company is planning to initiate an outlet in Riyadh in next year.
The Riyadh outlet would be called as the Emirati Coffee Roastery, Arab News quoted Mohamed Ali Al-Madfai, CEO of Emirati Coffee as saying.
Al-Madfai stated that he believed there was big chance for enlargement in the Saudi market and that he is planning to take advantage of on the brand’s popularity among Saudi travelers, “especially those that came to love that brand when visiting Dubai pre-pandemic,”. Emirati Coffee announced a 3,135 percent growth in online sales in last year, fueled by strong market demand for its specialty coffee produce.
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