Friday, 03 December 2021 12:11 GMT

Apple Concentrate Market to Benefit from Increasing Adoption of the Product During the COVID-19 Pandemic


(MENAFN- Coherent Market Insights) Apple concentrates are sweet concentrated fruit juice extracted from the fruit of the apple tree. It is used as a concentrated fruit juice in cooking, juices, desserts, sports drinks, and even shakes. The concentrated fruit juice can be used as an alternative sweetener or as an additive to other fruit juices. The use of apple concentrates is widespread due to it being a cost-effective method of producing sweet concentrated juices. Apple concentrate can be used as a delicious and inexpensive dessert topping on fruit juices or as a delicious and nutritious syrup for fruit juices and cocktails. Use apple concentrate as a free-flowing sweetener in smoothies or ice cream, as a tasty addition to cocktails and smoothies.

Advent of carbonated apple juice is expected to drive growth of the global apple concentrate market during the forecast period. Key food and beverage companies in the market are introducing novel carbonated apple juices, in order to expand the product portfolio and gain a competitive edge in the market. For instance, in October 2020, Parle Agro launched B-Fizz, a unique and refreshing malt-flavored carbonated drink with apple juice. Furthermore, in March 2019, Coca-Cola India, a subsidiary of The Coca Cola Company, introduced sparkling juice with Kashmiri Apples called Minute Maid Apple Sparkle. Thus, these factors are expected to drive growth of the global apple concentrate market during the forecast period. Furthermore, growing usage of apple juice concentrate as an alternative to refined sugar is expected to boost the global apple concentrate market growth in the near future.

However, increasing demand for not from concentrate (NFC) and cold-press juices is expected to hinder the global apple concentrate market growth over the forecast period. Since these juices are healthy as compared to pasteurized juice, their demand has increased. Among regions, Europe is expected to witness significant growth in the global apple concentrate market during the forecast period. This is owing to increasing demand for fruit-based beverages and food products across the region. Moreover, Asia Pacific is expected to register a robust growth rate over the forecast period, owing to increasing production of apples across Asia Pacific countries.

Key companies involved in the global apple concentrate market are Ingredion Incorporated, LemonConcentrate S.L., H&H Products Company, Tree Top, Inc., Ve. Ba. Cooperativa Ortofrutticola S.C., Sonnländer, Döhler, and Louis Dreyfus Holding B.V.

For instance, in April 2019, Döhler Group, a producer food ingredient, acquired Zumos Catalano Argoneses S.A., a producer of juices, sweet fruit concentrates, and purees.

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