Saturday, 31 July 2021 05:29 GMT

UAE- Emirates is airline of the year, Tim Clark bags lifetime achievement award


(MENAFN - Khaleej Times) Emirates has taken home the Airline of the Year 2020 honour at the Aviation Business Awards.

The airline was recognised for its resilience, agility and innovation in the face of the novel coronavirus disease (Covid-19) pandemic, often leading the industry in its initiatives to boost traveller confidence and comfort.

Emirates was also hailed for its customer-centric approach, optimising the utilisation of its fleet to generate revenue, striking a balance between business imperatives with new health and safety protocols, while maintaining its industry-leading passenger experience.

Sir Tim Clark was honoured with the Lifetime Achievement Award during the ceremony, which recognised his contributions to the aviation industry over the course of his illustrious career.

In November, Sir Tim was also the recipient of the Gulf Business Lifetime Achievement Award recognising his dedication and commitment to building the airline, and his pivotal role in transforming the flying experience not just at Emirates, but for the wider industry.

From the onset of the pandemic, Emirates took numerous steps to protect the health and safety of its passengers and crew, and was one of the first airlines to redesign the customer experience and implement robust biosafety measures across every touchpoint.

This included complimentary hygiene kits for all passengers, dedicated crew to maintain onboard lavatory cleanliness, protective screens at check-in desks, thermal scanning and social distancing markers at the airport, personal protective equipment (PPE) for frontline employees, enhanced aircraft cleaning and disinfection protocols, and more.

Onboard, the airline has been able to safely reinstate its signature products and services including its A380 Onboard Lounge and Shower Spa, while strictly observing health and safety protocols.

On the ground, Emirates launched self-check in and bag drop kiosks at Dubai International Airport (DXB), with the aim to reduce person to person contact.

This was followed with the launch of the world's first biometrics path offering customers a frictionless journey across four key checkpoints at the airport.

The consistent delivery of safety measures and hygiene standards while maintaining high service levels resulted in Emirates being rated the safest airline in the world in its response to the Covid-19 pandemic, according to the Safe Travel Barometer.

Safe Travel Barometer is the world's most comprehensive solution to monitor and benchmark supplier initiatives in the travel, tourism and hospitality industry for the post-Covid-19 world. Its rating mechanism considers safety measures and hygiene standards across all touchpoints of a traveller's journey which Emirates has consistently delivered on.

Emirates became the first mover in the airline industry to offer free Covid-19 medical cover for customers travelling to any destination on its network.

Later in the year, Emirates took the initiative a step further to offer the industry's first multi-risk travel insurance and Covid-19 cover, which took effect on 1 December.

Emirates is working hard to safely rebuild its network in the coming months as more airports and cities reopen.

Throughout the Covid-19 pandemic, Emirates Skycargo has been ramping up its air cargo connectivity and network in response to the strong global demand for airfreight to transport essential commodities, medicines and PPE, fresh food, amongst other cargo, helping the airline generate revenue.

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