(MENAFN- America News Hour) Kenneth Research has published a detailed report on Digital Out of Home Market which has been categorized by market size, growth indicators and encompasses detailed market analysis on macro trends and region-wise growth in North America, Latin America, Europe, Asia-Pacific and Middle East & Africa region. The report also includes the challenges that are affecting the growth of the industry and offers strategic evaluation that is required to boost the growth of the market over the period of 2019-2026.
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The report covers the forecast and analysis of the Digital Out of Home Market on a global and regional level. The study provides historical data from 2015 to 2019 along with a forecast from 2019-2026 based on revenue (USD Million). In 2018, the worldwide GDP stood at USD 84,740.3 Billion as compared to the GDP of USD 80,144.5 Billion in 2017, marked a growth of 5.73% in 2018 over previous year according to the data quoted by International Monetary Fund. This is likely to impel the growth of Digital Out of Home Market over the period 2019-2026.
In the statistics by Eurostat, the total value of the ICT sector including manufacturing and services of ICT in Europe, was estimated to be more than EUR 475 billion in the year 2017. Out of these, the ICT services sector accounted for the largest share. Moreover, the ICT services sector is predicted to be ten times larger than that of ICT manufacturing. On the other hand, the ICT services consist of computer programming, consultancy and related activities, along with telecommunication activities, out of which the former held about 49.1% share while the latter held around 30.3% share in the year 2017. These factors are estimated to impact positively towards the growth of the market in the next few years.
'The Final Report will cover the impact analysis of COVID-19 on this industry.'
What is Digital Out Of Home?
Digital Out Of Home media, or DOOH media, refers to digital media that is present in environments that are accessible to the public. Examples of Digital Out Of Home media include digital billboards and outdoor signage, as well as networks of screens found in businesses such as malls and healthcare providers. Digital Out Of Home media is currently most commonly used for commercial, infrastructural and institutional applications.
The growth of the market is supported by the increasing use of commercial display in advertising, which is a strong medium for promotion for all the sectors and applications. The DOOH market is driven by cost-effectiveness of digital displays. The players in this market need to continuously find unique product implementations and create complementary products and innovative services to increase their market share. Digital out of home provides an opportunity for marketing with digital billboards, creating interactive campaigns, and weekly promotion at a greater level without wasting paper for printed boards.
In the current business scenario, it is crucial to employ efficient systems for in-transit advertising, owing to increase in development of numerous user engagement devices and applications. DOOH is a cost-effective medium of promoting and branding any product or service, which drives the global digital out-of-home market. DOOH caters to public interest by using real-time screens and live data feeds. The key factors that hamper this market are variation in regulations related to DOOH advertising such as the content and size across different regions, volatile cost of advertising, and lack of real-time and detailed consumption data. As the internet has now gained prominence, the ability to build awareness and obtain impressive results is easier via DOOH.
Segment Overview
The global DOOH market is segmented based on format type, application, end user, and region. On the basis of format type, the market is divided into billboard, transit, street furniture, and others. Based on application, it is bifurcated into indoor and outdoor. The end user segment is classified into automotive, personal care & household, entertainment, retail, food & beverages, telecom, and BFSI. Based on region, the market is analysed across North America, Europe, Asia-Pacific, and LAMEA.
By Product
*Billboard
*Street Furniture
*Transit
By Vertical
*Commercial
*Infrastructural
*Institutional
*Other Verticals
By Application
*Outdoor
*Indoor
*Displays Used
o LCD
o OLED Display
o E-Paper Display
o Direct-View Fine-Pixel Led
o Direct-View Large-Pixel Led
By Regional Ananlysis
North America
*U.S.
*Canada
Europe
*Germany
*UK
*France
*Italy
*Spain
*Belgium
*Russia
*Netherlands
*Rest of Europe
Asia-Pacific
*China
*India
*Japan
*Korea
*Singapore
*Malaysia
*Indonesia
*Thailand
*Philippines
*Rest of Asia-Pacific
Latin America
*Brazil
*Mexico
*Argentina
*Rest of LATAM
Middle East & Africa
*UAE
*Saudi Arabia
*South Africa
*Rest of MEA
Some of the key vendors in the digital-out-of-home market are JCDecaux, Lamar Advertising Company, Clear Channel Outdoor, oOh!Media Ltd., Ströer SE & Co. KGaA, Outfront Media, Inc., APN Outdoor Group Ltd., Focus Media Co. Ltd., Exterion Media Group, BroadSign International LLC and Asiaray Media Group Ltd.
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Competitive Analysis:
The Digital Out of Home Market report examines competitive scenario by analyzing key players in the market. The company profiling of leading market players is included in this report with Porter's five forces analysis and Value Chain analysis. Further, the strategies exercised by the companies for expansion of business through mergers, acquisitions, and other business development measures are discussed in the report. The financial parameters which are assessed include the sales, profits and the overall revenue generated by the key players of Market.
Key points covered in this report:
*The historical and current data is provided in the report based on which the future projections are made and the industry analysis is performed.
*The import and export details along with consumption value and production capability of every region is mentioned in the report.
*Porter's five forces analysis, value chain analysis, SWOT analysis are some additional important parameters used for the analysis of market growth.
*The report provides the clients with the facts and figures about the market on the basis of evaluation of the industry through primary and secondary research methodologies.
The Digital Out of Home Market report highlight the economy, past and emerging trend of industry, and availability of basic resources. Furthermore, the market report explains development trend, analysis of upstream raw materials, downstream demand, and current market dynamics is also carried out. In the end, the report makes some important proposals for a new project of Digital Out of Home Market before evaluating its possibility.
About Kenneth Research:
Kenneth Research is a reselling agency which focuses on multi-client market research database. The primary goal of the agency is to help industry professionals including various individuals and organizations gain an extra edge of competitiveness and help them identify the market trends and scope. The quality reports provided by the agency aims to make decision making easier for industry professionals and take firm decisions which helps them to form strategies after complete assessment of the market. Some of the industries under focus include healthcare & pharmaceuticals, ICT & Telecom, automotive and transportation, energy and power, chemicals, FMCG, food and beverages, aerospace and defense and others. Kenneth Research also focuses on strategic business consultancy services and offers a single platform for the best industry market research reports.
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Eli
Eli is a freelance writer and possess double graduation degree in physics and chemistry. She is an intense writer covering everything for Science and Tech to Business, Entertainment, Sports and Lifestyle.
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