(MENAFN- PR Newswire) DUBLIN, July 2, 2020 /PRNewswire/ -- The "SMS Firewall Market by Component (SMS Firewall Platform and Services (Professional and Managed)), SMS Type (A2P and P2A Messages), SMS Traffic (National and International), Deployment Mode (On-premises and Cloud), and Region - Global Forecast to 2025" report has been added to ResearchAndMarkets.com's offering.
The global SMS firewall market size is projected to grow from USD 2.2 billion in 2020 to USD 3.0 billion by 2025, at a CAGR of 7.0% during the forecast period.
The major factors driving the growth of the SMS firewall market include stringent government compliance and increased adoption of Application-to-Person (A2P) messaging traffic. The entrance of Over-the-top (OTT) players into messaging businesses are expected to pose as a restraining factor for the growth of the SMS firewall market.
Managed services segment to grow at a higher CAGR during the forecast period
SMS firewall vendors offer a diverse range of managed services to telecom operators. These services monetize based on service level agreement, which represents the successful delivery of managed services. Vendors fully operationalize the SMS firewall deployment while focusing more on network optimization and performance with 24*7*365 support. As per Mobile Network Operators (MNOs) need, managed services manage network infrastructure partially (address specific issues) and fully (end-to-end management). These services also ensure effective monetization of A2P messages with robust monitoring and control. These services help MNOs improve customer experience by safeguarding messages from malicious threats and enhance SMS security.
International SMS traffic segment to grow at a higher CAGR during the forecast period
International SMS traffic refers to the routing of SMS traffic from one country to another. Worldwide, A2P and Person-to-Application (P2A) messaging continue to grow and modernize. Enterprises are keen on reaching their customers globally through simple and ubiquitous communication channels. International SMS traffic comprises sending messages outside a country. International A2P messaging is increasing due to Two Factor Authentication (2FA), which is one of the most demanded needs all across the globe. The international SMS traffic segment has a greater application in travel, Information Technology (IT), and telecom industries for functions, such as verifying messages, providing travel updates, and authenticating social sites.
Asia Pacific (APAC) region to record the highest market share in the SMS firewall market in 2020
APAC is an emerging region for the SMS firewall market. China, Japan, and India are the major countries contributing to the growth of the SMS firewall market in APAC. Due to a massive mobile subscriber base, enterprises in this region are becoming more competitive, and are focusing on offering better security services in the text messaging segment. Thus, the untapped potential of the APAC region is attracting investments by major companies. A majority of MNOs are focusing on expanding their business operations in countries across the APAC region. This is expected to offer potential growth opportunities for A2P and P2A SMS providers to increase their brand awareness.
Key Topics Covered: 1 Introduction
2 Research Methodology
3 Executive Summary
4 Premium Insights 4.1 Attractive Opportunities in the SMS Firewall Market4.2 Market, by Deployment Mode4.3 Market in North America, by SMS Type and SMS Traffic4.4 Market in Europe, by SMS Type and SMS Traffic4.5 SMS Firewall Market in Asia Pacific, by SMS Type and SMS Traffic
5 Market Overview and Industry Trends 5.1 Introduction5.2 Market Dynamics5.2.1 Drivers5.2.1.1 to Combat Against SMS Fraudulent Activities Such As SMS Phishing, SMS Spoofing, and SMS Spamming5.2.1.2 Stringent Government Regulations and Policies Spurring the Demand for SMS Firewall Globally5.2.1.3 Increasing Adoption of A2P SMS in the Business Such As Bfsi, Retail and Ecommerce, and Travel and Hospitality5.2.1.4 Safeguarding Network from Grey Route Traffic that Causes Significant Revenue Loss5.2.2 Restraints5.2.2.1 Entrance of Ott Players into Messaging Businesses Limiting the Growth of A2P Messages5.2.3 Opportunities5.2.3.1 Growing Trend of Mobile Marketing Via Sms5.2.3.2 Strong Appeal for Next-Generation SMS Firewall from Mobile Network Operators5.2.4 Challenges5.2.4.1 Vulnerabilities in Existing Signaling and Firewall Systems5.2.4.2 Sim Farm/Box Bypassing SMS Firewall Rules and Policies5.3 Regulatory Landscape5.3.1 United States Federal Law Ctia Common Short Code5.3.2 Australian Communications and Media Authority Spam Act 20035.3.3 United Kingdom Code Compliance (Phonepayplus)5.3.4 Canada Cwta and Mma Code of Conduct5.3.5 Singapore Personal Data Protection Commission5.3.6 New Zealand Mobile Messaging Services Code5.3.7 Ireland Commission for Communications Regulation5.3.8 Telecom Regulatory Authority of India5.3.9 Brazilian Regulation Body (Anatel)5.3.10 France Council for Service Applications5.3.11 Netherlands SMS Service Provision Code of Conduct5.3.12 Sweden Code of Conduct5.3.13 Russian Ministry of Telecommunication5.3.14 Germany Youth Media Protection Treaty5.3.15 Bahrain Regulation on Commercial Bulk Messages5.3.16 South Africa Wireless Application Service Providers Association5.3.17 China Penalty for Sending Spam5.3.18 Hong Kong Office of the Telecommunications Authority5.4 Value Chain Analysis5.5 Case Study Analysis5.6 Application Areas5.6.1 Banking, Financial Services and Insurance5.6.2 it and Telecom5.6.3 Media and Entertainment5.6.4 Travel and Hospitality5.6.5 Retail and Ecommerce5.6.6 Healthcare5.6.7 Government5.6.8 Utilities and Logistics5.7 Technological Impact5.7.1 Artificial Intelligence5.7.2 Analytics
6 COVID-19 Impact on SMS Firewall Market 6.1 SMS Firewall Market Scenario during COVID-196.1.1 Supply Side6.1.2 Demand Side
7 SMS Firewall Market, by Component 7.1 Introduction7.2 SMS Firewall Platform7.2.1 SMS Firewall Platform: Market Drivers7.3 Services7.3.1 Professional Services7.3.1.1 Professional Services: Market Drivers7.3.2 Managed Services7.3.2.1 Managed Services: Market Drivers
8 SMS Firewall Market Analysis, by SMS Type 8.1 Introduction8.2 A2P Messages8.2.1 A2P Messages: Market Drivers8.3 P2A Messages8.3.1 P2A Messages: Market Drivers
9 SMS Firewall Market, by SMS Traffic 9.1 Introduction9.2 National SMS Traffic9.2.1 National SMS Traffic: Market Drivers9.3 International SMS Traffic9.3.1 International SMS Traffic: Market Drivers
10 SMS Firewall Market, by Deployment Mode 10.1 Introduction10.2 On-Premises10.2.1 On-Premises: Market Drivers10.3 Cloud10.3.1 Cloud: Market Drivers
11 SMS Firewall Market, by Region 11.1 Introduction11.2 North America11.2.1 United States11.2.1.1 United States: Market Drivers11.2.2 Canada11.2.2.1 Canada: Market Drivers11.3 Europe11.3.1 United Kingdom11.3.1.1 United Kingdom: Market Drivers11.3.2 Germany11.3.2.1 Germany: SMS Firewall Market Drivers11.3.3 Rest of Europe11.4 Asia Pacific11.4.1 China11.4.1.1 China: Market Drivers11.4.2 Japan11.4.2.1 Japan: Market Drivers11.4.3 India11.4.3.1 India: Market Drivers11.4.4 Rest of Asia Pacific11.5 Middle East and Africa11.5.1 Kingdom of Saudi Arabia11.5.1.1 Kingdom of Saudi Arabia: SMS Firewall Market Drivers11.5.2 South Africa11.5.2.1 South Africa: Market Drivers11.5.3 Rest of Middle East Africa11.6 Latin America11.6.1 Brazil11.6.1.1 Brazil: Market Drivers11.6.2 Mexico11.6.2.1 Mexico: SMS Firewall Market Drivers11.6.3 Rest of Latin America
12 Competitive Landscape 12.1 Overview12.2 Competitive Situation and Trends12.2.1 Agreements, Partnerships, and Collaborations12.2.2 New Product/Service Developments12.2.3 Mergers and Acquisitions12.3 Competitive Leadership Mapping12.3.1 Visionary Leaders12.3.2 Innovators12.3.3 Dynamic Differentiators12.3.4 Emerging Companies12.4 Strength of Product Portfolio12.5 Business Strategy Excellence12.6 Vendor Ranking Analysis
13 Company Profiles 13.1 Anam13.2 Comviva13.3 Infobip13.4 Mobileum13.5 Sinch13.6 Adaptivemobile13.7 Bics13.8 Monty Mobile13.9 Proofpoint13.10 Route Mobile13.11 6D Technologies13.12 Amd Telecom13.13 Broadnet Technologies13.14 Cellusys13.15 Eastwind13.16 Enghouse Networks13.17 Global Wavenet13.18 Haud13.19 Mavenir13.20 Mitto13.21 Mylinex13.22 Netnumber13.23 Newnet13.24 Omobio13.25 Openmind Networks13.26 Sap13.27 Syniverse13.28 Tango Telecom13.29 Tanla13.30 Tata Communications13.31 Teleoss13.32 Twilio
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