(MENAFN- Zion Market Research) Zion Market Research has published a new report titled 'Marketing Attribution Software by Attribution Type (Single-Source Attribution, Multi-Source Attribution, and Probabilistic or Algorithmic Attribution) Market by Component (Solution, and Services) by Organization Size (Large enterprises, and Small & medium sized enterprises) by Deployment (Cloud, and On Premise) by Vertical (Retail, FMCG, Telecom and IT, BFSI, Media and Entertainment, and Others): Global Industry Perspective, Comprehensive Analysis and Forecast, 2018 2025. According to the report, global demand for marketing attribution software market was valued at USD 2.4 Billion in 2018, and is expected to reach USD 5.9 Billion in 2025, growing at a rate of 13.7% between 2019 and 2025.
Browse the full 'Marketing Attribution Software by Type (Single-Source Attribution, Multi-Source Attribution, and Probabilistic or Algorithmic Attribution) Market by Component (Solution, and Services) by Organization Size (Large enterprises, and Small & medium sized enterprises) by Deployment (Cloud, and On Premise) by Vertical (Retail, FMCG, Telecom and IT, BFSI, Media and Entertainment, and Others): Global Industry Perspective, Comprehensive Analysis and Forecast, 2018 2025. Report at https://www.zionmarketresearch.com/report/marketing-attribution-software-market
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Marketing attribution software is an analytical science to define marketing tactics which contributes towards conversions or sales. It helps by tracking the trends or patterns in buyer's behavior to ensure effective and efficient marketing.
The global marketing attribution software market is mostly to witness substantial growth due the growing need to track customer relation for targeted marketing activities. The rising need to optimize the market spend is another factor supporting the growth of this market in the upcoming years. Software assists to optimize marketing expenditure and to provide positive results in respect to innovation and better personalization of products. Thus, the demand for marketing attribution software market is bound to rise over the forecast period.
Increasing necessity to enhance the marketing spends and effective tracking of customer behavior is driving the market. Rising demand by various verticals, technological advancements are contributing to the growth of marketing attribution software market. Moreover, rising demand for process automation is anticipated to boost the market over the upcoming years. Moreover, rising adoption of advanced technologies such as Artificial intelligence (AI) and big data are contributing to the growth of the attribution software market. However, the data privacy and security concern are anticipated to be major drawbacks for the market development during the forecast timespan.
Marketing attribution software market is bifurcated on the basis of attribution type, component, organization size, deployment type, vertical, and region. On the basis of attribution type, the market is further segregated into single-source attribution, multi-source attribution, and probabilistic or algorithmic attribution. The probabilistic or algorithmic attribution segment is projected to rise at a considerable rate considering the factors such as it provides data driven conversion credits among the all touch points and uses algorithms with predictive analytics or machine learning to know where the credit is due. It helps in to analyze converting as well as non-converting customers. Moreover, it also helps in finding which marketing channel have the more impact and importance of various touch points across customer journey.
On the basis of component, the marketing attribution software market is divided into solution, and services. Further on the basis of organization size the market is bifurcated into SMEs, and large enterprises.
North America region is anticipated to capture a substantial chunk of the global marketing attribution software market over the forecast period. This growth is due to the high focus of big multinational companies, which contribute to the rising demand for the data-driven marketing solutions among enterprises in this region. Moreover, other economy such as Asia Pacific is likely to register considerable growth owing to rising demand for marketing related software and service. Major regions of Asia Pacific such as China, New Zealand, Australia and India offers big opportunities for players of marketing attribution software and in the region
Noticeable players in marketing attribution software market are Adobe, Google LLC, SAP, Visual IQ, Oracle Corporation, Neustar, Engagio, Rockerbox, Singular, LeadsRx, and LeanData among others.
The report segment of global marketing attribution software market as follows:
Global Marketing Attribution Software Market : Attribution Type Segment Analysis
- Single-Source Attribution
- Multi-Source Attribution
- Probabilistic or Algorithmic Attribution
Global Marketing Attribution Software Market : Component Segment Analysis
Global Marketing Attribution Software Market : Organization Size Segment Analysis
Global Marketing Attribution Software Market : Deployment Segment Analysis
Global Marketing Attribution Solution Market : Vertical Segment Analysis
- Retail
- FMCG
- Telecom and IT
- BFSI
- Media and Entertainment
- Others
Global Marketing Attribution Software Market: Regional Segment Analysis
- North America
- Europe
- France
- The UK
- Spain
- Germany
- Italy
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- South Korea
- Southeast Asia
- Rest of Asia Pacific
- Latin America
- Brazil
- Mexico
- Rest of Latin America
- Middle East & Africa
- GCC
- South Africa
- Rest of Middle East & Africa
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