(MENAFN- The Peninsula) Sonia Elk I Thomon Reuter Foundation
LONDON:&nbp; Leading invetor may well have been tempted by a tartup propectu offering a lice of a long-neglected ector that promie vat growth, low rik and healthy return.
The catch?
"Unfounded Ltd" wa not a real tartup, but a company invented to throw light on the orry tate of invetment in female entrepreneur and the barrier women face to win funding.
The pitch wa ent to 100 global venture capitalit by non-profit group H & M Foundation in an initiative launched on Thurday to encourage funder to back women in buine.
"Unfounded Ltd i a tool to break the barrier that women entrepreneur face in acce to finance," aid Diana Amini, global manager of the H & M Foundation, founded by the owner of the Swedih fahion chain.
"By uing the language of invetor, we want to reach the individual who make the judgment call and write the cheque."
Women-owned companie perform better on average than thoe run by men, aid the report, but often mi out on the money they need to grow.
Companie founded by women won 3% of venture capital funding in the United State lat year, according to data cited by H & M.
A recent United Nation report found 80% of female-owned firm in emerging market truggle to get credit.
Surmounting exim to invet more in women could boot the global economy by up to $5 trillion - about the ize of Japan' economy, the Boton Conulting group aid lat year.
The report offer advice for invetor and other financial buinee who it aid are "uniquely poitioned" to drive change - and alo tand to benefit from buinee neglected by rival.
Key tep include training men to hed bia, hiring more women to make funding deciion, and making invetor aware that female pitche may be le bombatic - and much more realitic.
Funding women can alo create a "domino effect" beyond work, aid Reintje van Haeringen of humanitarian organiation CARE, which work with the H & M Foundation to help women entrepreneur.
"Women are often een to have a modet role in their familie' deciion making and the buine give them the elf-confidence and opportunity to grow," he told the Thomon Reuter Foundation.
"With the increaed income and that extra power, they tart tranforming their whole communitie," he aid.
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