(MENAFN- The Peninsula) Microsoft has announced that it will team up with Qatar's Aspire Zone Foundation to accelerate digital transformation within the nation's sporting industry and share gained insights and knowledge with the world.
Microsoft and the Aspire Zone Foundation signed a memorandum of understanding (MoU) on the development of digitally transformative solutions for the Qatari sports industry. By combining core competencies from Microsoft and the Aspire Zone Foundation, the two organizations will co-create innovative solutions that are applicable to the local and global sports industry.
The MoU was signed in Doha, between Jean-Philippe Courtois, Executive Vice President and President, Microsoft Global Sales, Marketing and Operations, and Mohammed Al Suwaidi, Chief Executive Officer of Aspire Zone Foundation.
'Microsoft's mission is to empower every individual and organisation on the planet to achieve more, said Courtois. 'Our work with the Aspire Zone Foundation re-affirms our commitment to the people of Qatar, by supporting Aspire in its goal of encouraging active lifestyles, spurring economic growth, building capabilities and driving sustained impact. Our work together will lead to an even more promising future for the development of sports science, medicine, and venues across the country and the region.
Aspire Zone boasts some of the world's finest sport training facilities offering a unique sport, sports medicine, research and education destination for the international sports industry. Aspire Zone has played a leadership role in the development of innovative concepts in the Sporting Industry across a diversified portfolio of Sports.
Mohammed Al Suwaidi, Chief Executive Officer of Aspire Zone Foundation said: 'Aspire Zone Foundation has been in the forefront of using advanced technology in various domains of Sports such as Sports training, sports science, sports medicine as well as Sports Events and Venues Management. Under our partnership with Microsoft we intend to accelerate our innovation journey in sports technology by taking advantage of Microsoft's vast array of expertise including Artificial Intelligence, Robotics Process Automation, Machine learning and other Azure based capabilities.
The MoU calls for an exchange of ideas through workshops and meetings, with a focus on developing new solutions for the sports industry in Qatar and beyond by using Aspire Zone as a reference. The domain experts and technical personnel in Aspire Zone will assist Microsoft in exploring the creation of such concepts.
Aspire Zone will receive access to Microsoft's Global Sports Innovation Centre (GSIC) in Madrid, Spain, which acts as a meeting point for businesses that support the sporting industry, including technology companies and start-ups. In addition, Microsoft will provide training sessions for Aspire Zone personnel on Microsoft technologies and support with the establishment of an 'Aspire Centre of Excellence in Sports Technology, designed to further drive the innovation agenda.
Microsoft is working closely with its customers to empower them with its trusted and intelligent cloud. Earlier this month, the company revealed plans to establish a new cloud datacenter region in Qatar, which will accelerate the country's digital transformation journey in the sports industry and beyond.
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