Global Dead Sea Mud Based Cosmetics Market Is Predicted To Flourish Significantly At A CAGR Of 14.2% Over The Forecast Period 2016-2023

(MENAFN- America News Hour) Dead Sea is a unique source of minerals which is naturally created under extraordinary climatic conditions. The exceptionally high concentration of natural minerals such as potassium, magnesium, silicon, sodium, calcium, strontium and iron in Dead Sea mud makes it effective in treating and preventing illnesses such as psoriasis, eczema and acne. Moreover, the high concentration of Dead Sea minerals is effective in improving skin diseases and its natural processes. On the other hand, the Dead Sea mud is collected from the heavily salty waters where there is no life possible in the sea. The high concentration of salt in the sea prevents fishes and aquatic plants from living in it.

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The medicinal properties of Dead Sea mud and its effective action of treatment for various skin diseases on the back of presence of natural minerals is making it the most significant ingredient in cosmetics nowadays. The growing concern towards synthetic ingredients based cosmetic products and low consumption of chemical based cosmetics by the consumers on the back of awareness towards the harmful effects of chemicals is expected to boost the growth of Dead Sea mud cosmetics industry.

Various cosmetic product manufacturers in Middle East region are looking forward to get into the market of Dead Sea mud cosmetics products. However, Israeli government licensed only one company named Ahava to mine the raw materials at the Dead Sea. This is directly impacting the competitors and new players which are looking to enter into the Dead Sea mud cosmetic market as they have to buy the Dead Sea mud from the single licensed company i.e. Ahava. Moreover, Ahava spent more than USD 20 Million for marketing and advertising in various regions such as Asia, Europe, North-America and Middle East in 2016. These aggressive strategies from various Dead Sea mud cosmetic product manufacturers further boosting the growth of this industry over the next five to six years.

Market size and forecast

The global Dead Sea mud based cosmetics market is predicted to flourish significantly at a CAGR of 14.2% over the forecast period i.e. 2016-2023. Moreover, the market for Dead Sea mud cosmetics accounted for USD 678 Million in 2015. The demand for mud packs for facial and body care is expected to boost the growth of Dead Sea mud based cosmetics market over the forecast period i.e. 2016-2023.

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North America accounted the highest market share of 38% in overall revenue of Dead Sea mud cosmetics across the globe in 2016. The wide scale availability of Dead Sea mud cosmetic products through various distribution channels is the major reason behind the positive growth of this industry in the North-America region. On the other hand, Middle East & Africa Dead Sea mud cosmetics market is expected to flourish in near future on the back of increasing number of Dead Sea mud cosmetic product companies in the region.

Market Segmentation

Our in-depth analysis segmented the global Dead Sea mud cosmetics market in the following segments:

By Product Type

By Dead Sea Mud Facial Care Cosmetics

Facial Serum
Face Cream
Facial Wash
Facial Gel
Facial Cleanser
Facial Mask
After Shave Balm

Facial Hydration Gel

By Dead Sea Mud Hair Care Cosmetics

Hair Mask
Hair Conditioner
Hair Serum
Mud Shampoo
Hair Clay
By Dead Sea Mud Eye Care Cosmetics

Eye Gel
Eye Makeup Remover
Eye Serum
Eye Cream
By Dead Sea Mud Body Care Cosmetics

Body Lotion
Hand & Foot Cream
Body Mud Mask
By End-User

Men
Women
By Region

Global Dead Sea mud cosmetics Market is further classified on the basis of region as follows:

North America (United States, Canada), Market size, Y-O-Y growth Market size, Y-O-Y growth & Opportunity Analysis, Future forecast & Opportunity Analysis
Latin America (Brazil, Mexico, Argentina, Rest of LATAM), Market size, Y-O-Y growth, Future forecast & Opportunity Analysis
Europe (U.K., Germany, France, Italy, Spain, Hungary, BENELUX (Belgium, Netherlands, Luxembourg), NORDIC (Norway, Denmark, Sweden, Finland), Poland, Russia, Rest of Europe), Market size, Y-O-Y growth, Future forecast & Opportunity Analysis
Asia-Pacific (China, India, Japan, South Korea, Malaysia, Indonesia, Taiwan, Hong Kong, Australia, New Zealand, Rest of Asia-Pacific), Market size, Y-O-Y growth, Future forecast & Opportunity Analysis
Middle East and Africa (Israel, GCC (Saudi Arabia, UAE, Bahrain, Kuwait, Qatar, Oman), North Africa, South Africa, Rest of Middle East and Africa), Market size, Y-O-Y growth, Future forecast & Opportunity Analysis

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