(MENAFN- Muscat Daily) Muscat -
Representatives from the Industrial Innovation Centre (IIC) have introduced the innovation that is taking place in food and beverage (F & B) in Oman to international industry professionals at Ireland's National Food and Drink Business Conference & Exhibition 2019.
As per a statement, the event is the country's premier trade event for the food and drink processing, retail, food service and hospitality sectors.
Taking part in the conference and expo panel on the Future of Food was IIC's Food and Beverage Innovation consultant Dr Bashair al Riyami. During discussions Dr Bashair took the opportunity to highlight the activities and preliminary results of the Food and Beverage Innovation Project in Oman.
She also gave insights into the novel approaches used by IIC to identify opportunities for innovation in the sultanate's food processing sector as well as explaining how sector-wide innovation is being encouraged by the centre. Delivering value from waste as part of a circular economy approach along with market trends and insights for the EU and Middle East markets were other topics covered by the IIC innovation consultant at Dublin's Citywest Convention Centre.
Congratulating the organisers on an exceptional conference and exhibition, Dr Bashair said, 'This has been a very productive event for the IIC team and we are delighted by the highly positive reception IIC's work on innovation in the food and beverage industry has received. It has been gratifying too to forge new links with like-minded European industry innovators as well as potential investors in IIC's Food and Beverage projects. We look forward to introducing them to the possibilities of the IIC Industrial Innovation Ecosystem and the tremendous commercial opportunities in Oman in the coming weeks and months.'
Attended by over 3,000 industry professionals, experts, investors and influencers, Ireland's National Food and Drink Business Conference & Exhibition highlighted the key trends and challenges facing the industry and showcases the latest innovations, developments in best practice and new technological solutions available. Its programme of seminars and panel discussions highlighted the most pressing issues facing the industry and explore practical solutions to current and upcoming industry challenges.
Oman has a strong heritage in the production of traditional Arabic food and beverage products. The sultanate's food and beverage industry has the potential to make a significant contribution to the growth of national exports.
Innovation in the sultanate's food and beverage industry will help reduce reliance on food imports, which are likely to touch US$4.8bn by 2020 according to the UN's Food and Agriculture Organization, and in so doing contribute to the nation's food security.
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