(MENAFN- Colombo Gazette) FriMi, the first digital bank in Sri Lanka was crowned for its dedication to providing leadership, excellence and innovation in Fin-Tech Banking recently.
FriMi, a product of Nations Trust Bank ascended through the criteria set by the awarding giant, Global Banking and Finance Awards. The Global Banking & Finance Review magazine scored FriMi in multiple areas of expertise in the banking and finance industry.
Whilst honouring FriMi, the recognition was attributed to the outstanding performance FriMi has set by completely changing the way traditional banking and how payments can be made. FriMi stood out from the rest for their response to changing customer needs in the Sri Lankan market by enabling anyone to open and operate a fully-fledged savings account, on the go, through their mobile phone without visiting a bank and other features that add value to their lifestyle. They were also commended for their services that allows a customer to transfer money with ease, multiple innovative ways to pay for goods and services conveniently, real-time monthly bill presentment, splitting & managing bills amongst users seamlessly and an option to manage all credit card payments through one single app.
Following this remarkable achievement, Renuka Fernando - Director/ Chief Executive Officer, Nations Trust Bank PLC, said 'We are extremely obliged and honoured to have received this prestigious recognition from the Global Banking & Finance Awards. Being acknowledged as the Best New Fin–Tech Bank in Sri Lanka among the long list of banking and financial institutions is a testament to the remarkable commitment, hard-work and perseverance of the FriMi team. At Nations Trust, we have always strived to stay ahead of the pack with innovative solutions compatible with dynamic lifestyles, and this is exactly what FriMi is. We will continue to rapidly evolve FriMi by investing in revolutionary technology and integrating them with strong collaborative partnerships. This will enable us to reach our aspirations to move beyond offering our customers with just banking, payments and financial management services but to also cater to other lifestyle services driven by their day to day activities like shopping, transport, entertainment communication, healthcare and education.'
Introduced in 2011, United Kingdom based Global Banking and Finance Awards Global Banking & Finance Review magazine recognizes notable game changers within the financing community worldwide. The awards reflect the innovative, progressive and inspirational changes in the banking and finance industry.
FriMi has also been ranked amongst the top 30 Best Digital Financial Services Providers in the Asia Pacific, Middle East and Africa under the category of 'The Best Digital Banks & Financial Institutions for 2018' by The Asian Banker. In 2019, Furthermore, FriMi was named one of the Top 20 E-Commerce brands of Sri Lanka as showcased by the LMD Brands Annual report 2019, and compiled by Brand Finance Lanka.
Sri Lankans can now sign up and operate a FriMi account and enjoy all the value added features under their account by downloading the FriMi app to any Android or iOS Smartphone.
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