(MENAFN - Gulf Times) Ooredoo Group's transformation into a digital enabler across its global footprint was recently recognised at the 5G World Awards. Ooredoo Group was honoured with the ‘Best Telco Digital Transformation Project' award at the 2019 edition of the event in London, which showcased innovation in the telco industry.
In recognition of Ooredoo's 5G leadership and innovation, Ooredoo Qatar was also shortlisted in the 5G World Awards for ‘Best 5G Commercial Launch' and in the Leading Lights Awards for ‘Most Innovative 5G Strategy'.
The pressure is on for telcos to digitise their operations and drive growth through new revenue streams. Understanding the digital ecosystem and the emerging trends within it has become critical for telcos looking to succeed and capture digital opportunity, Ooredoo said in a statement.
By championing the digital agenda internally as well as externally, a key component of Ooredoo's success was combining efforts to become a preferred digital partner, digitally upskill employees, and develop new digital services alongside the seamless transition of customer interactions across its global footprint from physical to digital channels.
These changes have broadened Ooredoo's reach beyond traditional products and services and facilitated Ooredoo's re-positioning into preferred digital operator.
Across Ooredoo's global footprint, digital transformation efforts are also receiving recognition.
In Qatar, Ooredoo was awarded the ‘Digital Transformation Award' at the Microsft Digital Transformation Awards for its new revolutionary sports AI, which transforms how fans engage with their favourite sports.
Indosat Ooredoo recently won a Gold Stevie Award Asia Pacific for ‘Innovation in Technology Development — Telecommunications Industries', which recognised its efforts to keep ahead of Indonesia's insatiable appetite for data and investment into building a video-grade network for a digital Indonesia.
Award-winning campaigns such as Ooredoo Oman's ‘Best Digital Brand Campaign Oman 2019 — Be Digital' and Ooredoo Maldives ‘Best Digital Campaign of the Year Maldives 2019' are also testament to Ooredoo's commitment to lead the market in innovation and become a digital partner of choice.
Underpinning this transformation is a push to deliver a better experience for customers already enjoying the convenience of the digital world. Ooredoo Oman's efforts to propel digital growth has led them to win the Transform Bronze Middle East and North Africa (Mena) award for ‘Best Rebrand of a Digital Property' for their New Shababiah plan, the Global Business Outlook award for ‘Digital Transformation of the Year Telecommunications Sector' and the Insights Middle East Call Centre award for ‘Best Large Call Centre'.
Ooredoo Tunisia also won the ‘Best Customer Service — Telecommunications Sector' award for leveraging digital improvements to better serve customers, while Ooredoo Maldives' focus on innovation in mobile financial services led to Most Innovative Mobile Payment Service recognition for m-Faisaa, its mobile wallet service.
Social responsibility continues to sit at the heart of Ooredoo's digital transformation with Asiacell, Ooredoo's operating company in Iraq recently recognised by the industry as the Most Socially Responsible Telecom Company in Iraq and an Ooredoo Maldives smart city project recognised for its Innovation in Living, Learning and Working Environments.
Ooredoo Group CEO Sheikh Saud bin Nasser al-Thani said: 'We are honoured to be recognised for our group-wide digital transformation programme ‘Get Digital'. Today, Ooredoo strives to be a digital enabler for customers and communities in all of our 10 markets.
'We are united behind a clear strategy to move beyond traditional telecom products and services to deliver state-of-the-art digital services to customers; a shift that would not be possible without our relentless drive for innovation from within. This has helped us to offer our customers new suites of digital services, the very latest in digital content and the best digital partnerships with ICT and OTT players.
He added: 'Across our operating companies, we continue to invest in the latest technology for our networks and introduce cutting-edge services, such as Smart Stadium, Smart City, and new Digital Experiences, with a strong focus on evolution to 5G, in order to enrich people's digital lives.