(MENAFN - The Peninsula) The Peninsula
Xerox in partnership with Darwish Trading Company, its master distributor in Qatar, launched the Xerox Iridesse Production Press for its customers in Qatar. The launch event titled 'Iridesse Launch Color Reignited took place at the Doha Marriott Hotel.
The event was attended by printing and packaging entities from across Qatar, including commercial printing companies, graphics and arts clients from across public and private sectors. Ahmad Al Afiesh-Division Manager, Deepak Shetty Sales Manager, Mohd. Tawfiq Finance controller, Nick Conell- Iridesse Product Manager Xerox, Andrea Evangelou Marketing Executive Xerox, Anish Shah-Business Manager PSG, Nicola Business Manager Xerox , John Fennell -EFI Specialist and many others were present during the launch.
The Xerox Iridesse Production Press is a high speed, six station color press that combines four-color printing with up to two specialty dry inks in one printing pass. This is the only digital press that can print metallic gold or silver dry ink, CMYK and clear dry ink in a single pass, giving print providers an immediate competitive edge in the growing digital print enhancement market.
New product is set to help local companies manage their printing needs inside the country.
'The Iridesse launch in Qatar is one of the biggest of the year. Qatar's market demand is growing with the oil price recovery in the past few years and local printers are challenged when it comes to meeting the demand of their existing and potential customers. Iridesse will now allow Qatar's printers to gain stronger market positioning and keep their customers from reaching out to other regional printing services suppliers, said Chris Lynch Head of PSG for the Middle East and Africa Operations.
'Iridesse Production Press is a game-changing product that has already sparked a lot of interest from our customers. The press produces special effects and digital enhancements cost-effectively and in a simplified workflow environment like no other digital production press can. We can't wait to see what Iridesse can do for our customers on the long run, but the demonstration of the current output and beautiful results produced by the press are outstanding, said Ahmad Al Afiesh, Division Manager of Darwish Trading Company-Xerox.
Iridesse eliminates multiple presses and processes usually required for print embellishments, increasing capacity and profits for customers. Digital print enhancement can result in a rapid return on investment as print service providers' profit margins on such embellishments can be as high as 50 to 400 percent.