(MENAFN) Private sector banking and financial services company Jammu & Kashmir Bank, or J & K Bank, is stepping up its efforts to achieve flourishing tourism.
Financial product "Help Tourism" was introduced by J & K Bank with a purpose to reinforce tourism infrastructure in Srinagar.
J & K Bank is located in Srinagar, the largest city and the summer capital of the Indian state of Jammu and Kashmir.
Chairman & MD R K Chhibber stated: "this product has been designed to cater to two sets of prospective customers with distinct needs and aspirations."
Chhibber added: "for, we remain committed to provide the best financial products tailored to meet the varied requirements of our diverse clientele besides providing business opportunities to the educated youth so that they contribute positively to the state economy."