(MENAFN- NewsVoir) Gurgaon, Haryana, India

First cool napkin* in India that comes with unique and innovative Coolpad technology

Sofy,Unicharm's leading feminine hygiene brand,hasunveiled thecoolsanitary napkin'Sofy COOL'in India.The product comeswith a revolutionary 'Coolpad Technology which gives a feeling of coolness for an 'Irritation Free Period. Thebrand believes in providing innovative solutions to their consumerswhich helps to achieve their dreams even during their periods.

Sofy COOL

With the changing lifestyles, young girls are becoming more aware of their menstrual hygiene and look for advanced products to satisfy their needs.

According to Sofy's research, 68%** consumers have a feeling of irritation from their sanitary napkins during periods. They look for products that can help them get them rid of feeling of irritation, warmth and stuffiness. Sofy recognised this as one of the top needs for the females and launched the new product 'Sofy Cool that gives feeling of coolness for an irritation free period.

SOFY COOL | #SwitchToCool

Link to their Digital Campaign - Link to the film:https://youtu.be/dktYQCzmCc0

It also has a‘Deep Absorbent Sheet' that prevents leakagealong with the unique innovation of 'Coolpad Technology which gives a long-lasting cool effect. Through this new launch Sofy plans to fulfil both the functional and the emotional need gap of leakage and irritation free period.It also has a cool water fragrance that gives a feeling of freshness for a long time.

Sofyunveiledthe ‘Keep It Cool' campaign which they launched through aseries ofdigital films withBhumiPadnekar, BarkhaSingh and Namrata Purohit The campaign captures small instances that women face in their day to day life andhow SOFY helps themkeep it cool during their period.

Yuji Ikeda, Marketing Director of Unicharm Indiasaid, 'As a brand, we are invested in understanding our consumers and their needs.Our researchsaysthat the top three factors that cause irritationduring periodsarestickiness, itching and sweating***. To address these issues and give girls an irritation freeperiod, we launchedSofyCOOL that gives a mild cooling sensation and persistingcomfortfor a long period of time. Sofy COOL is a product that will not only help women stay comfortable during periods but also help them achieve their dreams and aspirations.

*Source: As per Unicharm Survey, it is the only napkin that gives cool feeling due to menthol formulation among major brands in India as on Nov'18.

**Source: U & A Study, 2018 conducted by Nielsen

***Source: Qualitative Research conducted by Nielsen in 2018

AboutUnicharm India

Unicharm isa wholly-owned subsidiary of Unicharm Japan started its journey in India in 2008. Unicharm's grew to becomeAsia's leading manufacturing company in the fast evolving global FMCG segment under the leadership of Takahisa Takahara, Global CEO. Our growth is driven by Nola and Dola, a philosophy built on the idea of caring for people and helping them lead a happier life. Unicharm has number of brands under its portfolio includingMamyPoko, Sofy and Lifree.

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