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Transformation of Industry Verticals Through 5G Focus and Look Indoors, says Frost & Sullivan




(MENAFN - Media Out Reach)
KUALA LUMPUR, MALAYSIA - Media OutReach - 24 May 2019 - Now
that 5G is here, the much anticipated infrastructure will enable a smarter and
more connected world promised to drive digital economies for governments, to
create new monetization opportunities for businesses and offer a real
perceivable difference over 4G for consumers.

According
to a recent Frost & Sullivan survey conducted at the 5th Annual
Asia Pacific Spectrum Management Conference held in Kuala Lumpur in March 2019,
79% of respondents said that they will rate their mobile operator according to
the indoor network quality that they experience. An overwhelming 93% of Malaysian
respondents agreed that Digital Indoor Systems (DIS) availability was
important. These statistics represent the changing needs on the demand side across
the region that needs to be addressed.



With
80% of network traffic now originating from indoors, it is not hard to see that
indoor use cases will become a key driver of 5G networks. As the number of 5G launches
increase in number, mobile data usage will increase exponentially alongside new
applications such as Internet of Things (IoT), virtual reality (VR), augmented
reality (AR), 8K live video streaming and location-based services (LBS). All of
which will primarily take place indoors.



"This
means that the improving customer experience indoors to monetize 5G will become
a priority and of utmost importance. This coupled with users increasingly
becoming critical of their mobile operators when it comes to the indoor
environment require that mobile operators focus on indoors for the next wave of
growth," said Mei Lee Quah, Associate Director, ICT, Frost & Sullivan
Asia-Pacific.



5G
has the potential to transform industry verticals through 5G indoor
connectivity but certain key verticals will experience stronger growth than
others. A key success factor for DIS would be to focus on key verticals where
there will be stronger growth and a clearer value proposition for indoor 5G
while solving pain points for users. Retail, media and entertainment, tourism
and hospitality, and industrial manufacturing are some examples of the more
promising key verticals.



  • Within retail, shopping malls around the world
    are transforming into shopping experience centers. They are now providing value
    add network based services such as AR/VR game services and heat maps to drive
    retail spend.
  • Within media and entertainment, 5G stadiums seek
    to offer unique, thrilling experiences for audiences using AR to draw the
    crowds in. News spreads quickly of the use of an AR fire-breathing wyvern on
    opening day 2019 at Munhak Baseball Stadium in South Korea.
  • Within tourism and hospitality, smart hotel
    concepts are paving the way for the industry to soar to greater heights in
    customer experience. The InterContinental Shenzhen in China recently initiated
    the industry's first end-to-end 5G network that will offer guests an innovative,
    luxury experience.
  • Within industrial manufacturing, increasing cost
    pressure is driving the need for high network availability to support use of
    augmented remote service assistance and real-time and historical data for
    predictive analysis to improve operational efficiency and productivity.


Given
the advantages of DIS over the conventional Distributed Antenna System (DAS),
mobile operators worldwide have already begun the transition from DAS to DIS. To date, the most notable progress has
been in China with its achievement of about 80% penetration for new indoor
system deployments.



"The
nation as a whole has achieved consensus on what is needed to progress in terms
of indoor network coverage and regulators have developed performance test
criteria for 5G indoor scenarios," said Quah. "This soon to be ubiquitous
indoor experience will facilitate the many applications soon to entice China's
millennials that have high spending power. Wechat's 1 million mini programs[1]
are only an indicator of what might be facilitated within China's new indoor
environment."



Regionally,
a common theme across the case studies of mobile operators implementing DIS show
that mobile operators are looking for cost effective, future-proof solutions
(e.g. 5G-ready) that can be deployed quickly. For example, HKT in Hong Kong implemented
DIS to reduce CAPEX while sharing the 5G-ready solution and providing high
quality mobile data service to subscribers. Turkcell in Turkey leveraged on DIS
for the shorter construction time and 5G-readiness and Sichuan Mobile in China deployed
DIS in office buildings, shopping malls and hospitals to refresh and improve
existing indoor application coverage.



Quah
concludes, "Conventional economics dictate that the supply side needs to be
optimized to address changes on the demand side. There is no doubt that indoor
use cases will become a key driver of 5G networks and correspondingly users
will make increasing demands on their mobile operator when it comes to the
indoor environment. Focus needs to shift to transforming indoors for DIS to
enable 5G and on specific key verticals for the next wave of growth to happen. 5G
is here, it is time for transformation of the indoors environment, especially
in Malaysia."


[1]https://www.scmp.com/tech/article/2153705/tencents-wechat-now-host-1-million-mini-programs


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Transformation of Industry Verticals Through 5G Focus and Look Indoors, says Frost & Sullivan

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