(MENAFN- The Peninsula) The Peninsula
Recognising the potential of the new AI and its transformational effect on fan engagement with sport, Microsoft honoured Ooredoo with its Digital Transformation Award at the annual Microsoft Digital Transformation Awards event held last week at the Mondrian Hotel in Doha.
The awards recognise those organisations and entities that are playing a leading role in driving successful digitisation initiatives that lead to better engagement of customers, optimised operations and reinvented products and services.
Ooredoo had used Microsoft Artificial Intelligence Summit to announce the launch of Ooredoo Sports, a new partnership with Microsoft that will revolutionise the way fans engage with their favourite sports.
Ooredoo Sports is a new sports conversational Artificial Intelligence developed in partnership with Microsoft, which leverages Microsoft AI and Augmented Reality technologies to transform fan engagement with many different sports.
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