(MENAFN - The Conversation)
While the major party leaders seem to have curated their images, University of Canberra assistant professor in communications and media Caroline Fisher says they can't always control how these could be manipulated.
Fisher says there has been 'a real attempt to soften' Scott Morrison as the 'daggy dad' through candid personal selfies. In contrast, Bill Shorten has opted for more professional shots which portray him 'in a more prime ministerial light' but 'are almost otherworldly'.
She also discusses the way family, particularly their wives, have been used to increase warmth and relatability, as well as the use of negative messaging in the campaign.
New to podcasts?
Podcasts are often best enjoyed using a podcast app. All iPhones come with the Apple Podcasts app already installed, or you may want to listen and subscribe on another app such as Pocket Casts (click here to listen to Politics with Michelle Grattan on Pocket Casts).
You can also hear it on Stitcher, Spotify or any of the apps below. Just pick a service from one of those listed below and click on the icon to find Politics with Michelle Grattan.
A List of Ways to Die , Lee Rosevere, from Free Music Archive.
Advertising Infographic Federal land