(MENAFN- Muscat Daily) Muscat- Mazoon Dairy Company, the flagship dairy company in Oman, has unveiled its visual identity that reflects the vibrant, progressive and dynamic characteristics of Omani society.
With the launch of the brand identity, Mazoon Dairy is a step closer to becoming a leading producer of high-quality dairy and juice products in the GCC. Production is planned to commence in 2019 with the objective to produce over 200mn litres of milk by 2026 and increase capacity to over 900mn litres by 2040.
Mazoon Dairy's visual identity was revealed on Sunday in the presence of H H Sayyid Kamil bin Fahd bin Mahmoud al Said, Assistant Secretary General of the Office of Deputy Prime Minister for the Council of Ministers.
Dr Rashid bin Salim al Masrouri, chairman of the board of Mazoon Dairy said, 'We are proud to unveil Mazoon's brand identity that is part of an exciting wave of progressive economic diversification in the sultanate that reflects a 'new' Oman. Mazoon Dairy is a 'Force of Nature' and this message cuts across all our platforms through a fearless visual language that epitomises the heroic nature of this project. Our brand identity pays homage to Oman's monumental landscape and the adventurous spirit of the Omani people, and in essence we stand out as an approachable, mature and uncomplicated brand.'
Dr Arjun Subramanian, CEO of Mazoon Dairy said, 'The launch of our visual identity is a significant milestone in our journey to establish a homegrown dairy business in Oman. The brand and the packaging will proudly reflect its Omani heritage and will enable people to make the right choices for a healthy and active lifestyle. Equally, Mazoon Dairy will stand out as a world-class Omani brand that is considerate, thoughtful and expressive and be the natural choice for everyone; children, adults and families.'
The company is building a technologically advanced, fully-integrated dairy facility in Al Sunayna in Buraimi, to help Oman achieve self-sufficiency in food production and enhance its position as a centre of regional excellence in food manufacturing and exporting.
Mazoon Dairy is due to commence production this year and once the dairy facility is fully operational, it will provide quality home-produced dairy and juice products, including milk, yoghurt, laban, fresh cream, cheese and ice-cream.
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