(MENAFN) Emirates NBD was listed in the best one hundred banking brands worldwide, while snatching the second spot within the Middle East and Africa region.
On a global scale, Emirates NBD secured the 76th rank in the Brand Finance Banking 500 to grant it an excellent status.
Group CEO Shayne Nelson commented "we are delighted and honoured to maintain our position as the UAE's most valuable banking brand by a renowned institution such as The Banker."
"Our brand value reflects our robust financial performance as well as our collective efforts and ongoing initiatives in customer service, product development, corporate social responsibility, marketing and others. As we prepare for Expo 2020 Dubai next year, Emirates NBD will remain at the forefront with its initiatives to simplify banking, aiming to deliver a modern technology-driven banking experience with the human touch," Nelson added.
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