(MENAFN- Muscat Daily) Muscat- Bin Mirza International (BMI), a franchisee for a number of world-famous brands in Oman such as, Nando's, Wagamama, Caramel Bakery, BreadTalk and Second Cup has recently partnered with a local start-up Akeed Delivery.
The food service application now includes Wagamama on their platform, enabling fast and reliable delivery at a click of a button. The partnership allows registered customers to effortlessly order BMI's flavourful cuisine across Muscat.
Jannat Shafaei, marketing director at BMI, said, 'Oman is growing with the number of start-ups that are positively impacting the consumer marketplace, especially in the food and beverage sectors. As a community, we must support these small and medium enterprises (SME) to reach their potential. Whether alone or together, we all enjoy good quality food. Now that we are part of Akeed, Bin Mirza International has made it easier for our customers to order their favourite meals with ease.'
Fresh from the kitchen, Akeed Delivery has their customers covered with an array of soul bowl meals. Users can build their order to their choice of flavour, spice and personalise their meals. With over 85 restaurants and growing, the local SME delivery app launched earlier this year into the Omani market and gained a reputation as one of the most dependable food service providers. The application shows nearby restaurants within the vicinity of the user's location. Additionally, Akeed Delivery Captains pick up the order from the restaurants and drop it at the chosen destination.
Gaurav Nahar, chief executive officer at Akeed Delivery, said, 'Akeed Delivery provides ease and convenience when it comes to ordering meals. Catering to a large number of foodies in various parts of Muscat, we want to provide the community with a variety of their much-loved meals. Registered users are able to make notes to restaurants in order to add or remove certain ingredients to their meals, as well as a choice of card or cash payment upon delivery. Placing an order has never been this easy.'
BMI partners with up and coming SMEs to help them flourish and grow throughout the sultanate. Additionally, the pioneer in the food and beverage industry focuses on providing their target customers with the best flavours and food from a wide range of cuisines catering to the many taste buds in Oman. Users can now download the Akeed Delivery app through the Apple Store and PlayStore and place their order from wagamama.
Established in January 2004 by Hani Ali Mirza, partner and managing director, BMI has since become a pioneer in the hospitality industry, bringing leading international brands that cater to the tastes and culture of the people in Oman. BMI started its business by obtaining Second Cup cafés from Canada and Nando's PERi-PERi Chicken restaurants from South Africa.
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