(MENAFN - The Peninsula) By Raynald C Rivera | The Peninsula
Doha: The National Tourism Council (NTC) is planning to promote Qatar in Australia and Scandinavian countries including Denmark, Finland, Iceland, Norway and Sweden by next year as its next prospective target markets.
NTC representative Rashed Al Qurese mentioned the plan while speaking at the official launch of ‘Qatar.Qurated for you' — Qatar's first global destination campaign — on Monday in which he underlined achievements in promoting Qatar since the easing of visa policies and the launch of The Next Chapter of the National Tourism Sector Strategy last year.
'After the launch of the strategy in 2017 we opened three of the world's most important markets including China, India, and Russia. Next year we are going to work with our partners in order to venture in the Australian and Scandinavian markets, said Al Qurese.
Granting visa-free entry to citizens of more than 80 countries had made Qatar one of the most open countries in the Middle East and eighth worldwide according to UNWTO, which two-thirds of world population can visit visa-free, he stressed.
He also spoke about NTC's successful promotion efforts targeting travel and tourism trade which include Tawash, an online destination training programme on Qatar's tourism offerings in which more than 10,000 travel agents have already enrolled.
Also part of tourism promotion efforts are organising familiarization trips which to date has already hosted more than 1,500 travel agents, 500 media persons and 170 social media influencers, he added.
'We have also reinforced developments in different sectors, one of which is cruise tourism that has been one of the success stories showing what we can achieve when concerted efforts are made by different government and non-government sectors. This cruise season we expect to receive 140,000 visitors and tourists in 43 cruise ships and more than 200,000 cruise tourists next season, said Al Qurese.
He also underlined NTC's support to and cooperation with partners in hosting Meetings, Incentives, Conferences and Exhibitions (MICE) events. P6
He stressed on collaboration with various sports federations and organizing committees to promote tournaments which Al Qurese said is of crucial importance in the run-up to Qatar's hosting of FIFA World Cup 2022 and FINA World Championships 2023.
In addition, AlQurese also stressed NTC's efforts with its partners to position Qatar as a major destination for weddings as well as enriching the different events in its calendar such as Shop Qatar, Qatar International Food Festival, Qatar Motor Show, Doha Jewellery and Watches Exhibition and the recently launched Al Enna which is a first-of-its-kind initiative launched under the Next Chapter.