(MENAFN- Bangladesh Monitor) London : The 2018 edition of World Travel Market (WTM) saw the World Tourism Organisation (UNWTO) continue its operational focus on investing in innovation and digital advances for a tourism sector that can deliver opportunities for all.
UNWTO co-hosted a Ministerial Summit and launched a white paper on the relationship between music and tourism at the UK tourism trade fair on November 6 and 7.
Following the official celebration of World Tourism Day 2018 observed on September 27 in Budapest, Hungary under the theme of "Tourism and the Digital Transfor-mation," and the "Tourism Tech Adventure: Big Data Solutions" forum held in Manama, Bahrain on November 1, UNWTO hosted this year's UNWTO/WTM Minister's Summit on November 6 on the topic "Investment in Tourism Technology."
The Summit continued the conversation on innovation and digital transformation, a UNWTO priority designed to give tourism its deserved prominence on the digital agenda.
A panel of investors discussed investment in tourism technology, followed by the ministerial segment that this year linked both public and private sectors to set the agenda for ensuring the sector's digital transformation enhances its inclusion, sustainability and competitiveness.
Both panels were moderated by CNN's foremost international business correspondent Richard Quest, anchor of Quest Means Business, with focus on creating innovative ideas and partnerships that can boost investment.
Developing an innovation ecosystem, data-driven decision making, digital destination branding, and the role of government and policy in smart tourism management were among the topics to be addressed.
UNWTO's presence at WTM also encompassed the launch of a new white paper, produced in partnership with ProColombia and Sound Diplomacy, exa- mining the role of music in tourism development, marketing and experiences, and the economic benefits of music and tourism sector partnerships.
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