(MENAFN - Gulf Times) Qatar Islamic Bank (QIB) received ‘Qatar's Best Consumer Digital Bank Award 2018' from the Global Finance magazine, becoming the first entity in Qatar to receive the prestigious international award since it was first introduced by the finance magazine 19 years ago. Mashaal al-Derham, head of Corporate Communications & Quality Assurance at QIB, received the award during the Global Finance 2018 World's Best Digital Banks and Innovators Awards which was held in London.
Winning banks across the globe were selected based on criteria including: strength of strategy for attracting and servicing digital customers, success in prompting clients to use digital offerings, growth of digital customers, breadth of digital product offerings, evidence of tangible benefits gained from digital initiatives, and web/mobile site design and functionality. Winners were chosen among entries evaluated by a world-class panel of judges at Infosys, a global leader in consulting, technology and outsourcing.
Commenting on the award, QIB Group's CEO Bassel Gamal stated: 'QIB is proud to receive this recognition for our leading digital presence. Our Board of Directors recognise that investment in technology is a critical component to upgrading the Bank's services and improving our daily operations. We have managed to achieve this because Qatar is advancing in the digital space with excellent infrastructure and high Internet penetration.
'This award is a testament of the significant progress achieved by Islamic Banks, and QIB in particular, which by deploying digital initiatives are becoming technology-driven, customer centric institutions. Recent investments and focus on innovation, technology and people have allowed Islamic banks to introduce advanced products & services, efficient processes and highly competitive pricing, added Gamal.
Improving customer experience is at the centre of QIB's digital strategy. QIB's brand new omni-channel platform, which launched last year, includes both mobile and internet banking services. Introducing an omni-platform means that the customer experience is the same in any channel he or she decides to use (mobile banking, internet banking or the Bank's website). This is achieved in a very safe way as the Bank is applying strict cyber security measures and controls for all its systems and applications.
With an initial focus on building the most innovative and convenient mobile banking application, QIB selected, in collaboration with its customers, an array of new services to be introduced to ensure that the app is meeting their increasing demands to manage customers' money instantly without needing to visit a branch and/or talk to a bank representative.
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