(MENAFN - The Peninsula) The Peninsula
Doha: QNB, the largest financial institution in the Middle East and Africa, became the latest worldwide level Official IAAF Partner signing a four-year deal that will see the Bank support all World Athletic Series Events from January 1, 2019 to the end of 2022.
The partnership, was recently signed in Qatar by IAAF President, Sebastian Coe, Acting Chief Executive Officer at QNB Group, Abdulla Mubarak Al Khalifa, in presence of the Vice-President and Director General of the Local Organizing Committee and Vice-President of the IAAF, Dahlan Al Hamad.
The sponsorship will include the next two IAAF World Championships — Doha 2019 and Eugene, Oregon in 2021 — as well as the IAAF World Relays in Yokohama, Japan and the IAAF World Cross Country
Championship in Aarhus next year and, in 2020: the IAAF World Indoor Championships in Nanjing, China; The IAAF Half Marathon in Gdynia, Poland; the IAAF World Race Walking Team Championships in Minsk, Belarus and the World Athletics U20 Championships in Nairobi, Kenya in 2020.
Commenting on the signing, IAAF President, Coe said: 'It is always exciting to be signing new partnerships and taking the sport of athletics to new organizations, their customers and stakeholders.
This partnership, in particular, is rewarding as QNB is the largest financial institution in the Middle East and Africa with a global presence and a strong vision for growth across the region as well as a stated desire to promote and encourage the health and wellbeing of communities in which it operates.
He added:'New partners also bring new ideas and new thinking and we look forward to the contribution and involvement of QNB in our sport.
We are already talking to them about their financial security expertise, their strong culture of customer service and their commitment to youth, education and sustainability. There are many aspects to their business that will help to enhance and promote athletics across the region and the world.
For his part, Al Khalifa, said: 'As the Official IAAF Partner, QNB is pleased to establish such partnership, which emphasizes the importance we dedicate to sports in general and the Athletic events in particular. We are keen to support the IAAF, being the home of world athletics, as we believe they share the same vision with QNB in the significant role it plays in improving the world of sports.
As part of their partnership, QNB will have exclusive branding on all female athlete bibs competing at the WCH Doha 2019.
Tickets for the IAAF World Athletic Championship Doha 2019 go on sale later today.