(MENAFN - PRLog) Apollo™ Brands LLC today announced the release of its new FLY GUM™. Formulated to appeal to frequent travelers, pilots and flight crews, FLY GUM™ offers an immediate release of the energy ingredients contained in the Liquid Core™ (natural caffeine from green coffee beans plus B-vitamins), followed by the long-term oral health benefits of the most xylitol-rich chewing gum on the market. "Our team often travels internationally to events and chewing FLY GUM™ upon landing really helps our energy and focus," stated Apollo's CEO and founder Troy Widgery, a veteran of the energy drink industry. "Every traveler wants to beat jet lag, get the most out of adventure travel, or be sharp and focused for business," he said. A pack of FLY GUM™ is small and carry-on ready and can help keep the energy up as needed while traveling. It makes its debut just in time for the holiday travel season.
Sugar-free FLY GUM™ is available online at www.FlyEnergyGum.com , on Amazon and soon at airport retailers and private airports across the United States. FLY GUM™ will sell at airport retailers for $4.99 per pack (5 pieces).
There is one primary flaw with other energy gums: Caffeine tastes bitter in the concentrations required to make an effective energy gum. Other brands have the caffeine mixed throughout the entire piece, which means the consumer has an increasingly bitter experience because the caffeine gets trapped while the flavor subsides.
FLY GUM™ broke the code. "We engineered FLY GUM's™ xylitol shell to surround the Liquid Core™ and its energy components. The Liquid Core™ is released on the first chew and can taste intense for 17 seconds, then quickly you're left with a spearmint gum that tastes great, helps oral health and lasts for an hour or longer," COO Boyd Wilkinson stated. Based in part on growing consumer health concerns about most energy drinks, the company avoided trendy ingredients and focused on using fewer, select healthy ingredients. Apollo™ believes that the consumer is ready for something new, and that its Liquid Core™ technology is the future of the energy category. Energy drinks gave way to concentrated energy shots, and now the world is ready for Liquid Core™ FLY GUM™. Pilots and travelers are quickly embracing FLY GUM™ to help navigate time zone changes.
About: Apollo™ Brands LLC was born out of Founder Troy Widgery's prior success with GoFast!™ Energy Drink. Troy's background in extreme sports guided the passion to build GoFast!™ into a brand with global reach, but he strived to build a healthier, more efficient energy product. FLY GUM™ is manufactured in Colorado and is the culmination of nearly 700 formulations over 10 years. Troy's belief is that a Liquid Core™ of functional ingredients surrounded by a xylitol gum shell is the best way to provide a clean and portable energy supplement for those in the pursuit of a healthy and productive lifestyle. FLY GUM™ is #JetLagENERGIZED.
Scott Schaible, Apollo Brands LLC