(MENAFN - Gulf Times) National Tourism Council (NTC) and IFP Qatar are joining hands to launch the first tourism-focused conference in the country, which will be held on the sidelines of the annual Hospitality Qatar exhibition, opening today at the Doha Exhibition and Convention Centre.
'The Future of Tourism in Qatar will explore over three days the challenges and opportunities that are shaping Qatar's tourism sector, with a focus on the elements that shape the Qatar visitor experience, it was announced yesterday.
NTC is curating a rich experience for attendees by delivering noteworthy content, speakers, and international exhibitors. Participants will learn about strategies and technologies that will help them stay ahead of changes in the tourism market.
'NTC is committed to working with sector partners to ensure that visitors to our country experience the full breadth of what Qatar has to offer. We are proud to be a part of this conference, which brings together members of the sector to explore how we can deliver authentic, unforgettable tourism experiences, said NTC's exhibitions director Ahmed al-Obaidli.
'Supporting local conferences and exhibitions is in line with our efforts to empower event organisers and lay the groundwork for a thriving business events industry in Qatar, and we are excited to be working with IFP Qatar to deliver a new programme alongside the successful Hospitality Qatar, he added.
Among this year's programme is pastry genius, Cronut inventor, James Beard Award winner, and World's Best Pastry Chef 2017, Dominique Ansel, whose delectable croissant-donut hybrid, the Cronut, took the world by storm with an unprecedented pastry revolution.
Ansel will close the first day of the conference with a live cooking demonstration, offering attendees a first-hand look into the art of his whimsical creations that drove visitors from all over the world to stand in line for hours at his bakery in New York upon its launch in 2011.
'For me, food is a great unifier. I am excited to share a bit of what I do with the chefs and talent in Qatar and also to try some of the local flavours and ingredients, Ansel added.
IFP acting general manager Haidar Mshaimesh said: 'The partnership with NTC in launching and co-organising the 'Future of Tourism in Qatar conference during Hospitality Qatar 2018 represents a significant step forward in the development of the event.
'While we've been working for the past three years on expanding the event's international reach by welcoming more country pavilions and international exhibitors, this year's edition will witness a major development in the event's content through this partnership and this conference, Mshaimesh said.
Now in its fourth edition, Hospitality Qatar is the country's premier international hospitality and Horeca trade show.