(MENAFN) SK Lubricants Co., the world's largest maker of high-quality Group III base oils by sales, said that it has signed a three-year sponsorship deal with FC Barcelona in the latest move to boost its brand recognition and sales.
The deal will allow SK Lubricants to use the logo of one of the world's most popular football clubs and images of its players in all areas related to SK ZIC, SK Lubricants' lubricant brand, in South Korea, China, Russia, Vietnam and Thailand.
The company became the first South Korean corporate sponsor of FC Barcelona since the football club's foundation in 1899.
SK Lubricants said: "We plan to increase SK ZIC's brand recognition and global sales through the sponsorship."
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