(MENAFNEditorial) Nation's Leading Frozen Yogurt Chain Riding Wave of Expansion Momentum into 2018
RICHMOND, VA / ACCESSWIRE / February 8, 2018 / , , named America's Best Frozen Yogurt by , and a , is riding a wave of expansion momentum into 2018 as it builds on a phenomenal 2017 that proved its status as the country's premier family-friendly dessert destination.
sweetFrog, a leading national chain defined by wholesome values and the best tasting frozen yogurt in the category, rapidly expanded its national and international presence in 2017. sweetFrog welcomed 44 new units into its franchise family last year, representing a 64% year-over-year increase in franchise development sales compared to 2016. These new locations, a mixture of traditional brick and mortar, non-traditional, and mobile locations (including sweetFrog's ), highlight sweetFrog's willingness to embrace innovative and trendsetting approaches to reach families on-the-go.
sweetFrog's CEO, , says the recent growth is a testament to sweetFrog's willingness to develop mobile and non-traditional franchise opportunities that connect well with today's customers.
"We've developed multiple different franchise opportunities that allow our franchise partners to make sweetFrog accessible to customers in any market," says Galleher. "We've recently launched a series of mobile truck and trailer franchise operations and our very first location on a military base will open shortly. The fantastic franchise partners operating these mobile and non-traditional locations will create success stories we can replicate in national and international markets. We're proud to offer the most creative franchise opportunities in the industry and are excited to help countless future franchise owners launch the appropriate sweetFrog franchise model for their local customer base."
The cold winter months aren't slowing sweetFrog's hot streak in 2018. sweetFrog franchise owners are preparing to open several new locations in Q1, including:
- Josh Gibson - Lynchburg & amp; Forest, VA - January
- Mike Williams - Sevierville, TN - February
- Patrick Beard - Timonium, MD - February
- Tim Barber - Ft. Belvoir, VA - March
sweetFrog executives expect to keep the momentum rolling throughout the year. The bar is set high this year as sweetFrog looks to enter new markets in unique ways aimed at keeping pace with rapidly changing family lifestyles.
According to , sweetFrog's Director of Franchise Marketing & amp; Development, here are the company's franchise development goals for 2018:
- 25-35 New Locations
- 5 Mobile Locations
- 5 Non-Traditional Agreements
- 2 New International Locations
Pucel admits the goals are lofty, but attainable.
"We are looking to continue to enter new markets and build up locations through Texas, Florida, and California," says Pucel. "At the end of 2018, we expect to have 400 open locations, including two or three new states, like New Jersey. An emphasis on , and a continued push for more mobile and non-traditional locations, will allow us to put our franchise owners in the best position for success."
To learn more about sweetFrog Frozen Yogurt, please visit .
To learn more about sweetFrog Frozen Yogurt franchise opportunities, please visit .
About sweetFrog Frozen Yogurt:
sweetFrog () is the fastest growing self-serve frozen yogurt restaurant company in the country. With a wide selection of premium frozen yogurt flavors and fresh toppings choices, sweetFrog was named Best Frozen Yogurt in the USA by The Daily Meal in 2014 and 2016. sweetFrog has 340 stores and mobile units including retail, mobile trucks and non-traditional locations (such as sporting venues) in twenty-seven states in the U.S, Dominican Republic and Egypt. The company was founded in 2009 and is based in Richmond, Virginia. sweetFrog prides itself on providing a family-friendly environment where customers can enjoy soft-serve frozen yogurt, ice cream, gelato and sorbets with the toppings of their choice. The company was founded on Christian principles and seeks to bring happiness and a positive attitude into the lives of the communities it calls home.
SOURCE: sweetFrog Frozen Yogurt
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