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MENAFN - - 6/21/2012 4:17:15 AM

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: Turkcell and Neural Technologies Innovation Acknowledged by Global Telecom Business for the Second Time

Jun 21, 2012 (Menafn - M2 PRESSWIRE via COMTEX) --Turkcell TKC(ise:TCELL), the leading communications and technology company in Turkey and leading risk management software provider Neural Technologies (Nt) have received The Global Telecoms Business ("GTB") Innovation Awards, in the "Innovation in Credit Management" category for their Fraud and Credit Risk Management Project. GTB Magazine, one of the most reputable publications of the telecommunications world has been awarding prizes for the most innovative projects that telecom operators and service providers have collaborated on with vendors and suppliers.

Turkcell and Neural Technologies have received the award for successfully integrating Fraud and credit risk applications under a risk management solution on the back of Minotaur software. The Fraud and Risk Management Platform enables the monitoring and prevention of financial risks, as well as presenting new products and services. The Platform not only affords time and resources for Turkcell, but also enables savings. Additionally, the Project creates significant value in terms of customer satisfaction by automating communication with customers within the risk criteria defined by Turkcell. It does this through payment reminders via SMS and e-mail, campaign and tariff suggestions high usage information calls via call centers, and notifications on the web and IVR.

In 2011, Turkcell and Neural Technologies received The Global Telecoms Business Innovation Awards for the same project in the "Financial Risk Innovation" category of Business Service Innovation. This second award confirms the success of joint efforts towards innovative developments contributed by both companies since last year.

ABOUT THE GLOBAL TELECOMS BUSINESS AWARDS

Global Telecoms Business Magazine, a publication of the Euromoney Institutional Investor PLC Group, is read by sector leaders around the world. The GTB 2012 Innovation awards have been sponsored by Technologies, Juniper Networks, ZTE, Syniverse, and Wipro. The sponsors don't have any say in the evaluation process of the nominees or finalists. The categories where the most innovative projects that make a real difference to the sector in the telecommunications industry are recognized are Fixed infrastructure innovation, Wireless infrastructure innovation, Wholesale service innovation, Business service innovation, and Consumer service innovation.

For more information visit www.globaltelecomsbusiness.com

ABOUT NEURAL TECHNOLOGIES

Neural Technologies has established itself as a leading provider of risk management and business intelligence software solutions. The company's Minotaur suite provides advanced understanding of customer behavior, motivations, preferences and purchasing propensities, empowering organizations to optimize revenue in the areas of fraud management, credit risk assessment, customer attrition/churn reduction, targeted marketing, collections optimization, revenue assurance and anti-money laundering. For more information email info@neuralt.com, call 44 (0)1730 260256 or visit www.neuralt.com

ABOUT TURKCELL

Turkcell is the leading communications and technology company in Turkey, with 34.5 million subscribers and a market share of approximately 53% based on March 31, 2011 results (source:operators' announcements). Turkcell is a leading regional player, with market leadership in five of the nine countries in which it operates with its approximately 65.3 million subscribers as of March 31, 2012. The company covers approximately 88% of the Turkish population through its 3G and 99.13% through its 2G technology supported network. It has become one of the first among the global operators to have implemented HSDPA and achieved a 43.2 Mbps speed using the HSPA multi carrier solution. Turkcell reported a TRY2.4 billion (US1.3 billion) net revenue with total assets of TRY17.2 billion (US9.7 billion) as of March 31, 2012. It has been listed on the NYSE and the ISE since July 2000, and is the only NYSE-listed company in Turkey.

Read more at www.turkcell.com.tr

For further information please contact Turkcell Nihat Narin Banu Uzgur Division Head of Investor and International International Media Relations Manager Media Relations Tel: 90-212-313-1506 Tel: 90-212-313-1244 Email: banu.uzgur@turkcell.com.tr Email: nihat.narin@turkcell.com.tr investor.relations@turkcell.com.tr You can now follow the most up-to-date Turkcell developments on twitter by clicking on the link below.

http://twitter.com/TurkcellNews

((M2 Communications disclaims all liability for information provided within M2 PressWIRE. Data supplied by named party/parties. Further information on M2 PressWIRE can be obtained at http://www.presswire.net on the world wide web. Inquiries to info@m2.com.


 






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